Mizu announced this morning that it has finalized its executive search and named industry veteran and Ride Snowboards Co-founder Tim Pogue as its new CEO and president.
Over the last 20 years, Pogue managed consumer brands from recent marketing and licensing work with the Bob Marley brand, to pro athlete management at Burton, to product development and business operations as president and co-founder of Ride Snowboards.
"Mizu is the real deal – an athlete-driven brand led by industry pros with a global mission to eliminate the use of plastic bottles," said Pogue. "It's the first water bottle brand geared to the action sports community, and with that I see an amazing business opportunity."
"We've built the Mizu brand on a strong foundation in action sports with several industry partnerships and new pro bottles," said Mizu founder, Jussi Oksanen. "Tim's extensive experience with brands like Mizu will help us take the company to the next level in 2012."
Here’s more from the release:
Mizu bottles are backed by several well-known professional athletes and artists. The latest "Pro Bottles" are from Alex Gray and Stash. To find a retailer near you or buy online, visit www.mizulife.com.
Mizu is the original action sports water bottle brand. The company was founded by Jussi Oksanen, pro snowboarder, a four-time Winter X Games medalist, three-time US Open medalist and Olympic athlete, in order to drastically reduce the plastic bottle trail that followed him on his travels. Mizu bottles are made from food-grade BPA free stainless steel – the strongest and safest material for drinking bottles – and are designed to fit the unique action sports lifestyle. Mizu partners include Boarding for Breast Cancer, Burton, Volcom, Nike 6.0 and Hurley. For more information, or to become a Mizu partner, find us at www.mizulife.com, www.facebook.com/mizulife, LinkedIn and on Twitter @mizu_life.