Reps, Retailers, and Media Head To Mexico On Annual Master Plan Communications Offshore Fishin' Mission
Two dozen action sports industry anglers including reps, retailers, media, marketing executives, and pros headed south from San Diego harbor toward Mexican waters on Thursday, July 11 for the annual Master Plan Communications Offshore Fishin’ Mission. Produced and organized by Masterplan Communications Managing Director Ashton Maxfield, the trip was created as an opportunity for friends and fellow industry workers to enjoy each others company, talk shop, and catch fish.
Captained by seasoned fisherman Jodie Morgan, the crew boarded the fully equipped 65-foot fishing vessel, The Apollo, and motored through the night approximately 100 miles south into Mexico's bountiful fishing grounds in search of California Yellowtail and Bluefin Tuna. Once the sun crested the horizon the following morning the lines hit the water and the bite was on for a full day of great sportfishing.
For the retailers aboard including shops Active, Jacks, CCS, Avalanche, Surf Ride, Leroy’s Boardshop and Blauers Boardshop, the voyage was an opportunity to informally discuss the year’s business and plans for the future. For the pros and brand representatives including pro skater Ronnie Creager, pro snowboarder Iikka Backstrom and Sole Technology's Don Brown it was a chance to connect with shops outside the confines of a trade show—a dynamic of the trip that Maxfield says is central to its mission. "The goal of the Offshore Fishin' Mission was to strengthen relationships between core retailers, media and the brands through the shared experience of salt-water fishing," he says. “In addition to catching Yellowtail and BlueFin Tuna, people enjoyed having downtime to discuss the market and the industry."
Every angler on the boat pulled fish and by the end of the day the crew had landed a grand total of 88 Yellowtail and five Bluefin Tuna. Maxfield says this year's Fishin’ Mission was the best yet and already has plans for next year's event. "I partnered with fishing guru and long-time sales rep Carter Katz to put this trip together and we've received great feedback from everyone on the trip—attendees are already asking when we are going next year," he says.