2VQNCYPu4SdOQj2_oPesKU1qvn38K54LwS4gwLPqkMI.jpg
8tGLIOHwjMFLrR-l6sDsYC2ZgOFuds0vmxtx1EZEFXI.jpg
9lPvUkpZZrz3EjGpnSwZ19G0gqzJkiCW6_ayyMIMvsg.jpg
CDzpc-WrI0VonrQz5Ajh0O5xA87garPkHptmesc-KDE.jpg
EzTY1oElhcYd0REjlTo8SUEZwDjdhRI6OWzcHQcq8WM.jpg
GDSBACLIXK527W34ycXzFbZm5CFDHA2vxnFu5N0Eerg.jpg
GpALvvei07JyFi50HDrZAO9Xdo9w4YXHLkXOfwE8EuU.jpg
H_CUmrx6Y-QtJE45njuLQ8cEDUS0vxrz1ssRZYgCaVM.jpg
IiaSDhN5yQosAcyhFIG2pbbEjcqxXmx0gzBV7fI5kEs.jpg
OE2fUkE-C5tSmLmGWN5SZQUnwR_XbIuV1ttIQ_-b6QY.jpg
OuWSKXzrnTTxafcfwCCW6YFajxHHmKjRn_e0NmUBfJ8.jpg
RJzPI41N4MdgaAt3WZoYu1tSs0LHvyfeOSBPf8r_1uc.jpg
TYrc_nnSALb4Zo6l8cDMnMiaa07sNwM4ni1YDwOJBGA.jpg
T_tssAcXxsKrgTBV020P68us4RG9p3uJ9FGdx5-UaZQ.jpg
VdYkskIuwyx2J7eXIBCXbWhAT1YdBwHkQ1OzDzzcUYc.jpg
XhbTuB18I56ZBMaYBA9U73FNzMaE65eyITR5CWd5Dds.jpg
YVqG2FTF87cWwon9PlAHCakO3miRKQ9JarLEbnt56SE.jpg
_N-j3_Gb2ajxxCDqWbe7Qd8C6d6pATAbyYO6RXsLrbg.jpg
a3aZVStTMSjJRx9yY9GxX5SZ3N-Sw1ieBocEID5hccI.jpg
bZFG2w6CNuMNndghyNb3DZk7qofd6QXS2gjxQpzWZqg.jpg
cgwerTIKhK9OnjgiGSkCR3iav6lsC3itqRXfyr-Df-w.jpg
dYW9nChxVj3bVBgeMc67wZNZDaesr703NE6rqppRdXE.jpg
fdIGqqLtE4zOo13s6m5EqCCtfh4xwphys7ZpdpoQzoc.jpg
kWkCi0rRCWVP0s3Pta-hQH2C0xhXIjFpVJG-0tziHjg.jpg
lc9s5aZlr-Iy7b0RV3rkg4I8qL2J9fiVwRYMi3JlXvQ.jpg
mGWeStAmGrtnrfqAFep8gPuuAhcFY24WiueklJp9SiI.jpg
mL-aVTDAd6N3svIafyj4VwuwjauFmoXv4xnlH5yxbQo.jpg
mfgybXasSC4v16fcsrsc0N_SSQoMX-DlIbKWctsjQt4.jpg
nIKAYbYH9kiVCSE_szxW2aZZfG0GN027crWL4Ls0z14.jpg
pMz7aUrXeA6IY00YsWdLnEtM74VsJLkPucrS8FjajbM.jpg
qvl15g6UgjjmtnnRXcYoLRuxiQPgbv0_P64eTxhpj4g.jpg
rFhMMt9BVc0H_9Mn1je52UbLBUIjdDTIXDmRPpv9UZM.jpg
rRxf0mpj86Sv6xUdUKcj5P1jQEbpRIHhxK5q8hbIJAU.jpg
sFOdhSBl2X4BdmABwg6RrPCIOOfD3ypDPj9Jc_61Gy8.jpg
sgDSuQFyylieTbqPJog3vMuWAuW4HDKgl3YuHuPVfNA.jpg
tvHtj9N9ciouMmfZxkyelg_Tt_tsauI_RxHqf2V5LxY.jpg
virdTdedrLRRNeMr_3CrEq4DeYWWUBzAqS-i97W5Bd0.jpg
w0nJRRYLBiyA9UDI3lct14_TdsE9rX0e6P6w54z5__U.jpg
zHsD3AH-PQYk8p9ot-DGXxngW3dWCxpu4nWaUZM29wc.jpg
zKYjpjUoApYdOublUcBfocVXmcQCyZULrh8tzFVqPh4.jpg

Reps, Retailers, and Media Head To Mexico On Annual Master Plan Communications Offshore Fishin' Mission

Two dozen action sports industry anglers including reps, retailers, media, marketing executives, and pros headed south from San Diego harbor toward Mexican waters on Thursday, July 11 for the annual Master Plan Communications Offshore Fishin’ Mission. Produced and organized by Masterplan Communications Managing Director Ashton Maxfield, the trip was created as an opportunity for friends and fellow industry workers to enjoy each others company, talk shop, and catch fish.

Captained by seasoned fisherman Jodie Morgan, the crew boarded the fully equipped 65-foot fishing vessel, The Apollo, and motored through the night approximately 100 miles south into Mexico's bountiful fishing grounds in search of California Yellowtail and Bluefin Tuna. Once the sun crested the horizon the following morning the lines hit the water and the bite was on for a full day of great sportfishing.

For the retailers aboard including shops Active, Jacks, CCS, Avalanche, Surf RideLeroy’s Boardshop and Blauers Boardshop, the voyage was an opportunity to informally discuss the year’s business and plans for the future. For the pros and brand representatives including pro skater Ronnie Creager, pro snowboarder Iikka Backstrom and Sole Technology's Don Brown it was a chance to connect with shops outside the confines of a trade show—a dynamic of the trip that Maxfield says is central to its mission. "The goal of the Offshore Fishin' Mission was to strengthen relationships between core retailers, media and the brands through the shared experience of salt-water fishing," he says. “In addition to catching Yellowtail and BlueFin Tuna, people enjoyed having downtime to discuss the market and the industry."

Every angler on the boat pulled fish and by the end of the day the crew had landed a grand total of 88 Yellowtail and five Bluefin Tuna. Maxfield says this year's Fishin’ Mission was the best yet and already has plans for next year's event. "I partnered with fishing guru and long-time sales rep Carter Katz to put this trip together and we've received great feedback from everyone on the trip—attendees are already asking when we are going next year," he says.