Editor's Note: The 2012 Skate Exposure-Meter race is officially under way, and with a new season, we're launching  a new online format to provide you with more in-depth coverage, not only of the overall leaders, but also of the edit, ad, logo, and photographer battles.

Follow the jump for the edit, ad, logo, and photographer round ups…


Follow the jump for the ad, logo, and photographer round ups…

 

Follow the jump for the logo and photographer round ups…

 

Follow the jump for the photographer round up…