NSAA awards Mammoth Mountain with top honors
Congrats to Mammoth for being recognized by The National Ski Areas Association (NSAA) for the Best Overall Marketing Campaign of 2014-15.
Mammoth Lakes, Calif. – Mammoth Mountain received the The National Ski Areas Association's (NSAA) top marketing honor Tuesday, accepting the award for the "Best Overall Marketing Campaign" of the 2014-15 season. In naming Mammoth the recipient, the NSAA recognized the resort's efforts to "ultimately help grow the sports of skiing and snowboarding."
"Mammoth is a special place and we've got a uniquely talented team telling its story to engage our audience," said Erik Forsell, Mammoth Resorts' Chief Marketing Officer. " I'm impressed by the marketing team's work every day. It's certainly validating to see the same acknowledgment by industry leaders."
It's the second major recognition of Mammoth Resorts' marketing efforts this week. Ski Area Management (SAM) also recognized The #MammothBeanie campaign, as the best intro of a hashtag.
"Both the @mammothmountain and @mammothunbound Instagram accounts boast a large following," said Mary Walsh, online editor of Snowboarder Magazine and contributor to SAM's annual best/ worst awards. "This year, engagement efforts were boosted with the #MammothBeanie hashtag, which was embraced by resort-goers who flooded social media with photos of their Mammoth experiences."
About Mammoth Resorts
Mammoth Resorts is the leading four-season mountain resort operator in California. The company owns and operates a variety of recreation, hospitality, real estate development, food and beverage and retail enterprises. This includes Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain, which collectively host two million annual skier/snowboarder visits.
Mammoth Resorts is also the owner-operator of Tamarack Lodge and Resort, Mammoth Mountain Inn, Juniper Springs Resort, the Village Lodge, Mammoth Mountain Bike Park, Snow Summit Bike Park, Mammoth Snowmobile Adventures, Sierra Star Golf Course, and Bear Mountain Golf Course.
For more information visit http://www.mammothresorts.com/.