“We have been impressed by the success of Low Pressure Studio and jumped at the opportunity to support a rider-driven brand that reflected our collective passion for snowboarding. This collaboration will allow us to shape the future of our sport and the lifestyle that means so much to all of us,” reflected Henry Nidecker.
In addition, the Nidecker brothers also purchased Vermont based, Rome SDS, under the LPS umbrella. When asked for a comment, Rome Snowboards’ Marketing Manager, Matt Stillman, replied, “We’re beyond hyped to join Low Pressure Studio and the Nidecker family. Snowboarding is at the core of every decision made at Rome and we’re excited to join a crew that shares those same values. Nothing but good things on the horizon.”
So, what exactly do all of these acquisitions and partnerships actually mean? Unlike many of the resort acquisitions that bring with them a change in pass opportunities, today’s merger simply reflects increased brand stability.
Rome SDS will continue to operate autonomously from Vermont, while the remainder of LPS will continue the same from Amsterdam. Simply put, the move has been made to keep snowboarders at the helm of all parties involved, something we can certainly get behind.
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