…LOST Enterprises launches a new Spring 2014 collection of sandals and towels.

…LOST Launches Sandals, Beach Accessories For Spring 2014 

PRESS RELEASE – Irvine, Calif., (February 2014) – …LOST Enterprises is excited to release sandals and beach towels within the already extensive spring 2014 collection.

"As a surfboard and apparel company, it's key for us to hit all categories important to both surfers and our surf shop partners," said Mike Reola, …LOST President.

With UV printed graphics, the lightweight EVA rubber foam thong sandals come in 12 prints, sure to keep your feet happy, and will retail for $12.

The 30" x 60" screen-printed beach towels will retail for $24.

…LOST towels and sandals will hit core surf shops and better specialty retailers nationwide in early spring 2014. For more information visit www.lostenterprises.com.


Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They were “team lost”. Thus the name …LOST scribbled on books, t-shirts, benches, tables and eventually clothing. Matt’s friends had been telling him for years to put the word Lost and his art on tees and try to sell them. By 1992, Matt began putting his art on T-Shirts with a …LOST logo. His roommate Mike Reola, a recent business school graduate, helped him handle the business side of things and they both worked on developing a plan to slowly grow and market the company with little or no money. Matt Biolos and Mike Reola, while running the company with partner Joel Cooper, continue to oversee every aspect of the business. Lost is one of the last privately owned and controlled surf and skate brands.