CB Sports has teamed up with snowboardcross rider Lindsey Jacobellis, naming her the official brand ambassador for apparel, outerwear, and cold weather accessories.
"I couldn't be more excited to work with such a great brand like CB Sports. Being that I grew up on the mountains of Vermont, specifically Stratton, where CB Sports was founded, makes this extra special. I can't wait to collaborate with the team and create some great products in the coming years," says Lindsey.
New York, NY — August 8, 2012—
Lindsey will be collaborating with CB Sports in an effort to introduce new technical stylings to the Heritage Collection due out in Fall/Winter 2013. She will be an active brand ambassador bringing the CB mark to the mountain.
"Attracting the younger, active market is essential to our brand. Lindsey will enhance the positioning and brand awareness. She was an obvious choice when we sought out a brand ambassador. Lindsey is a fierce competitor and we are excited for her to join the team, " says CEO, Mitchell Barkley.
The fashion ski apparel brand known best for its iconic back of the collar logo placement will be introducing a Heritage Collection which will have a strong concentration on style, fit, and technical features. The relaunch renews CB Sports' "Welcome To The Team" approach and its "Committed To You" promise.
Lindsey Jacobellis, a two time Olympian, Olympic Silver Medalist and 9-time Winter X Games Medalist, is perhaps the most well known and dominant rider in Snowboardcross History. She has amassed more World Cup wins than anyone and has 3 World Championships under her belt. Having excelled in the halfpipe as well, Lindsey prides herself on being an all-around rider. She also spends a lot of time giving back, having worked with causes over the years like the ASPCA, Keep-A-Breast, and Heart Health.