Men’s Phase Helmet (Black) $79.95, Phase Pro Helmet (White) $99.95, & Photokinetic Goggle $125

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Questions answered by Senior Design Engineer Nigel Steere

Goggle Questions

What are the three biggest trends you see shaping the market and what are you doing to meet them?
We are seeing a move towards clean collections with a focus on solid frame colors compromised of a central color palette. In recent years we've seen a shift from full collections filled with extensive water-dipped frame graphics to this cleaner approach, with many brands now reserving more intricate frame graphics for use on a signature series or on pro-models. We've also seen a transition towards brands using a uniform color palette across multiple categories. Lastly, we've seen a focus on matching premium goggle technology with intricate cosmetic added-value elements. We've worked hard on refining our goggle collection into a tighter offering centralized on a fresh, clean color palette; this is most evident through our PhotoKinetic and Captura models. In addition, we've also sought to ensure that both our helmet and goggle lines embody a similar, uniformed current color palette to develop continuity between these two categories.

For the upcoming season, what is your brand doing to differentiate itself?
We are holding true to our lens technology and letting that stand at the forefront of our program. Thanks to our partnership with Optics by Carl Zeiss Vision we are confident that our lenses rival the best available in the market today. The addition of the RiPel® coating that enhances visibility by expelling water, grime, and dirt from your lens means our goggles will stand up to even the most adverse conditions. Our design philosophy has been, and will continue to be, about delivering performance optics, helmet-compatibility, and ensuring maximum field of vision.

What new technologies are you introducing to your line?
For 2013 we are continuing to build on the traction we gained in our inaugural year. We are maintaining our focus on offering a full collection of premium mirrored and non-mirrored spherical lenses. As I already alluded to, the technology in our Optics by Carl Zeiss Vision lenses is world class and through our diverse offering of available lenses, we will continue to speak to this story as well as the benefit of  RiPel® Technology, our optical-based frame designs, and of course our helmet-compatibility story. 2012 has been about introducing the world to K2 Goggles and now, in our sophomore year, we are focusing on how our ocular-based frame designs work seamlessly with K2 Helmets. Helmet/Goggle compatibility is a big story for us in 2013; our lens vents are designed to work optimally with the vents in our K2 Helmets and our strap brackets are designed to position the goggle at the optimal angle for maximized field of vision and seamless helmet/goggle fit.

What trends do you anticipate in the realm of graphics, themes, and colors?
I think that as brands – even the most core goggle-specific brands – continue to expand into additional categories, we will see that they carry a uniform color palette across each one of their categories. We already see this amongst brands that carry goggles and helmets, and I think that this will bleed into accessory lines, outerwear, and into hard goods as well. At the end of the day, fashion and function are the largest driving factors. For this reason, our designers are constantly working at analyzing current trends and playing with theme-based graphics that are current, fresh, and inherently K2.

What trends have you detected with regards to sales volume?
Interchangeability continues to be a driving force in the highest price point goggles. The ability to offer multiple lenses with one frame as well as a seamless technology for allowing lens interchangeability continues to command a premium price. With more and more brands playing in this area, the need to come out with the next greatest interchangeable technology is at the forefront for most brands.

Nigel Steere

Helmet Questions

What are the three biggest trends you see shaping the market and what are you doing to meet them?
The helmet market is fundamentally driven by offering consumers a wide range of options. Riders each have their own set of needs based on their riding style, ability, or environment. For this reason, you'll continue to see a wide range of helmet styles from more traditional designs with full-wrap liners, to lightweight shells designed to be worn with a beanie, to more durable hardshell designs that come with removable liners. As rider styles continue to expand, we will continue to see helmet technologies that evolve in order to meet these ever-changing needs and growing safety demands.

For the upcoming season, what is your brand doing to differentiate itself?
For 2013 we are maintaining our commitment to offering the best, lightweight and low profile helmets in the market that meet or exceed snow safety standards. In addition, we have settled on a tight, color palette that works seamlessly with our goggle line while standing impressively on its own.

What new technologies are you introducing to your line?
For 2013, we are introducing a new 360 K2dialed™ Fit System which is an evolution of our existing K2dialed™ Fit System, with more advanced fit capabilities by applying a secure fit around the entire crown. We've also improved the on-cord controller on our Baseline 3 Audio System. The new controller features volume adjustment, answer/hang-up call capabilities, and play/pause audio functions.

From your perspective, what features or qualities do customers value the most when selecting helmets?
When selecting the perfect helmet, customers still want to know that they are getting the most for their dollar. We continue to innovate our helmet line to ensure we can offer the most advanced features and technology and each and every price point. Customers are also extremely conscious of ensuring their helmet is as safe as possible as well as durable. Lastly, with more and more riders choosing to ride in a helmet, there is also a fashion element that enables one to select a helmet that best represents their individual style. For this reason, we constantly strive to offer a wide range of colorways, fits, and styles in our helmet line.

What trends do you anticipate in the realm of graphics, themes, and colors?
As helmet-use continues to grow, particularly among the younger demographic, we see helmet styles and graphics continue to diversify to meet this growing market. All riders want to be able to stand out on the hill, whether that's in the way of board graphics, their outerwear choices, or their helmet design.

What trends have you detected with regards to sale volumes?
G-R-O-W-T-H.   K2 Helmets are coming of age and being noticed as a legitimate player in the hemet category.  Look for more K2 helmets on-hill and in-stores in the coming year.