Venice, CA – JULY 19, 2010 – The Arbor Collective is pleased to announce that the vivid work of high-profile artist Jeff Soto is featured on the new GT Hybrid skateboard which is part of the Concrete Series of all-new 2010/11 line. His profound visions and fears, nostalgia of his youth, and themes of love, lust, and hope creates a shocking portrayal on this magnificent deck. "I…like so many others, have been a fan of Jeff Soto's work for a long time," says Joel Woodman, art director for Arbor. "I remember going to his senior show at Art Center and thinking wow…this guy is going to be a rock star. In my mind, Jeff's paintings are some of the most visually compelling work out there and we feel very excited and honored to have partnered with him on the Hybrid GT."
The GT Hybrid is Arbor's multi-dimensional long skateboard that was designed with a wide mid-section, concave profile and rounded kick tail/nose to deliver longboard stability and real flat-ground/park performance. Completes include: Arbor 65mm 78A Durometer Street Series Wheels, ABEC 5 Bearings, 10" Gullwing trucks and standard grip-tape.
ABOUT ARTIST JEFF SOTO
Through striking visual imagery, Jeff Soto communicates profound visions and fears, nostalgia of his youth, and themes of love, lust, and hope. Soto's distinct color palette, subject matter, technique and bold themes resonate with a growing audience. Inspired by childhood toys, the colorful lifestyle of skateboarding and graffiti, hip-hop and popular culture, Soto's representational work is simultaneously accessible and stimulating.
Environmental issues also take precedent for Soto, who is concerned with conflict of humans trying to harness, or take advantage of nature. His paintings exude this tension, as robotic creatures duel, organic tentacles and flower bouquets thrive, and black smog looms amidst floating, ominous skulls. In 2002, Soto graduated with Distinction from Art Center College of
ABOUT THE ARBOR COLLECTIVE
Arbor was founded in 1995 on the assertion that solutions to many of today's most difficult snow, skate, and apparel design challenges exist in the natural world. For 14 years, Arbor has built on the belief of replacing, environmentally harmful materials with ecologically based, natural alternatives. Arbor's goal is to create a higher level of function and relevance in the most responsible way possible. The end result must be improved style and performance, with significantly reduced impact on the environment. "We all need clean air to skate, clean water to surf, and snow to ride…"