Carey Hart

IVI announced its second brand ambassador today—FMX legend and Hart and Huntington Founder Carey Hart will join co-founder Rob Dyrdek as “endorsers” of the sunglass brand.

"I've been great friends with Carey for some time now,” says IVI CEO Pete Fox, who founded the brand with Drydek and Jerome Mage. “He is the one athlete in the MX industry that truly embodies the spirit of IVI.  IVI bridges the gap between action sports and premium eyewear brands; with a focus on quality and desire to test our limits.  Carey aligns perfectly with our goals and we look forward to building the brand together."

"IVI has built such a great brand and message and they haven't even hit the market yet,” adds Hart, founder of Hart and Huntington. “I love the style and the quality of the product is absolutely unmatched in the action sports world.  Looking forward to growing this thing from day one!"

Here’s more from the release:

IVI, created through the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage, bridges the gap between action sports/street cultures and luxury fashion eyewear.  Featuring timeless styles with modern applications, premium materials and exclusive use of ZEISS sunlenses, IVI has sought ambassadors that represent the brand's concept.

IVI is partnering with athletes that are not only iconic in their field, but also have the passion and drive to extend their legacies and inspire the communities around them through meaningful business ventures, content development, and philanthropy.

About IVI – IVI (eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox.  IVI eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials, sophisticated iconic lines with unique features and details.  Learn more at