The Washington Post recently posted a solid breakdown of the economics of surfing, based on a 2008-09 survey by  Surf-First and the Surfrider Foundation. The Post created this infographic with a look at how large the industry is and who it consists of. The survey found that the average surfer is man, in his 30s, well-educated, and employed full time—”defying the stereotype of a surfer as young, uneducated and jobless,” according to the Post.

It also found that the average surfer, of which there are 3.3 million in the US, spends around $40 per session. That comes to around $132 million if every surfer paddles out just once a year. If every surfer goes 7.5 times per year, it equals $1billion for the industry, and according to this, frequency is much higher. The goal? Get more people surfing more.

Food for thought…