OFFICIAL PRESS RELEASE – Los Angeles, CA – August 7, 2008 – Incase, creators of premium carrying solutions, introduces a collection of high-performance skate travel bags with professional skateboarder and four-time X Games medalist Paul Rodriguez. Built of durable materials tailored to withstand the most demanding travel environments, this innovative three-bag collection provides a vast array of skateboard-specific storage options and truly unique functionalities. The Paul Rodriguez Signature Collection will be available October 2008. Research and Design
Since the brand’s inception in 1997, Incase has led the industry in carrying solutions for Apple® products and beyond, providing technology and street culture enthusiasts with an extensive range of soft and hard-construction protective cases devoted to durability, ease-of-use and good design. With the creation of the Paul Rodriguez Signature Collection, Incase offers an elevated line of supremely functional, durable travel bags designed to meet the real needs of skateboarders.
“For more than a year, our design team has worked closely with Paul to develop a collection of bags that reinvent the standards by which the travel needs of skateboarders are met,” says Damon Way, Incase Chief Brand Officer. “Between our strong design sensibility and Paul’s eye for style and detail, this signature collection defines a new paradigm in the skate bag category.”
The Paul Rodriguez Signature Collection will be available in the fall through better boutiques worldwide. By merging skateboard-specific design with sophisticated, non-traditional materials and construction, the Paul Rodriguez Signature Collection brings together refinement and functionality. For more information, please visit goincase.com. A special Paul Rodriguez section (goincase.com/paulrodriguez/) launches September 1. About Incase
Founded in 1997, Incase is a California-based bag and case brand that creates and delivers innovative, performance-based products with clean, contemporary design for the technology, music and street culture communities. Incase is committed to designing carrying solutions that merge seamlessly with the lifestyle and needs of today’s consumer. Incase: A better experience through good design. For more information, visit www.goincase.com