Hypto Krypto' is the 'Surfboard of the Year' for the second consecutive year
Haydenshapes über popular Hypto Krypto took home its second Surfboard of the Year tittle in as many years at the Australian Surf Industry Awards. Touted as a ‘one board quiver’ that works well in a variety of sizes and conditions, versatility is the name of the Hypto Krypto’s game. Through the lens of Haydenshapes perspective, gone are the days of the long, thin potato chips passed off as ‘high performance shortboards. Many are seeing the tide turn on this trends, as surfers search fro boards they can ride on a daily basis. Here’s more from
June 2015 – The Haydenshapes 'Hypto Krypto' is the 'Surfboard of the Year' for the second consecutive year, awarded at the Australian Surf Industry Awards gala held at Tweed Heads on the Gold Coast on Thursday evening, June 11. In a finalist mix that included the worlds leading performance surfboard models/ brands globally, the Hypto Krypto came out on top again as voted by Australian Surf Industry peers for one of the nights most important awards at the event, held by the Australian Surf and Board Sports Industry Association.
Brand founder Hayden Cox took to the stage at SBIA Awards event to accept the award that was presented by 4 x World Champ Mark Richards and former world champ Mark ‘Occy’ Occhilupo. "So stoked to see the Hypto take out the Surfboard of the Year award again at the SBIA Awards this year. Globally, 2014 has definitely been the year for this model and it is great to see both the shape and FutureFlex technology be embraced at such a grand scale," says Hayden.
Recently named by Stab Mag as the Best Selling Surfboard of 2014 along with being Craig Anderson's favourite surfboard of choice, the Hypto Krypto has had quite the year. The Model also featured in exclusive installations for a marble board project co-developed by Haydenshapes and Alexander Wang for the fashion giants flagship stores in NYC and Tokyo in August 2014, which garnered global attention through features from the likes of New York Times, Vogue, Wallpaper* to name a few and catapulted Haydenshapes beyond the surf space and into the global spotlight as a stylish and innovative brand in design. Haydenshapes recently continued to push the boundaries of the traditional surfboard category, by holding a dedicated large-scale brand exhibition for global design event Semi Permanent held at Carriageworks in May 2015, Sydney, partnering with NYC Artist Jason Woodside, team rider Craig Anderson and Audi Australia.
Haydenshapes: The essence of Haydenshapes Surfboards revolves around science, constructionand innovation with a youthful injection of art and culture. Founded by Hayden Cox (creator of FutureFlex technology), Haydenshapes Surfboards is a leading brand from Australia, sold globally in over 72 countries. Through team riders from the likes of Craig Anderson and Creed McTaggart, Haydenshapes are known from their progressive board designs.
Hypto Krypto: Most popular in FutureFlex technology, the Hypto Krypto is the best selling board in the Haydenshapes range as well as the most versatile. The outline resembles an old school twin in the nose, yet draws back to a tight rounded pintail. The wider/straighter outline at the front gives more speed, yet the pin tail allows a tight turn in the pocket. The rocker is flat throughout with a little lift in the entry, designed for speed. The foil has plenty of volume around the chest and center, yet refines out to a thinner, pinched rail to keep the board connected to the wave. The concave runs a rolled vee in the entry, blending to a slight single double vee out the tail to give the board great speed and control from rail to rail. It suits small average conditions, to clean long barreling point breaks.
SBIA: The Surf and Board Sports Industry Association Inc is a non profit organization, founded by and run by Surf and Board Sports Retailers and Industry Brands. The association's vision to "Support the development of the Surf and Board Sports Industry" and does through its industry awards, boot camps, research and communications.