Rohan Marley and Vince DiMella.

Rohan Marley and Vince DiMella.


San Diego, CA and Commerce Township, MI — September 11, 2013 — House of Marley, a collection of premium, Earth-friendly personal audio and accessory products, today announced that Vince DiMella has joined the company as Director of Sales, Lifestyle/ASR, based in the company's new San Diego office.  He will report to Sam Vanderveer, Senior Vice President and General Manager, House of Marley.

In his new role, Vince will be responsible for leading the House of Marley's sales efforts across the lifestyle channel with an emphasis on action sports (surf, skate, snow) and streetwear retailers.  In addition to sales, he'll work closely with Jeff Baldwin, Brand Marketing Manager, Lifestyle, to develop and execute retailer- and category-specific promotional partnerships and events to drive brand awareness and engage both industry leaders and consumers.  Vince leads a team of 15 sales representatives dedicated to the lifestyle channel for House of Marley.

Vince joins House of Marley with more than 20 years of international and domestic sales and brand building experience having worked with an array of highly respected and successful footwear, apparel and consumer lifestyle brands.  Prior to House of Marley, Vince worked for nearly three years in Rio de Janeiro, Brazil for Powder Design and Private Label as Sales Director, Design Manager and Product Developer.  He worked directly with owners and designers of some of Brazil's best action sports and lifestyle brands, including Osklen, Redley, OnBongo and Mormai.  He also worked with Diesel Jeans and Footwear Distributors in the Brazilian market.

"Vince connects very personally with the MARLEY brand and understands what we're hoping to accomplish with our premium crafted, earth-friendly headphones, audio systems and lifestyle accessories," said Vanderveer.  "He brings an enormous amount of experience, leadership and passion to House of Marley's lifestyle sales team.  Vince is as hungry as they come and is another important building block as we carry forward the legacy and spread the Live Marley movement worldwide."

Before moving to Rio, Vince worked in various sales director roles and consultant positions for established and upstart brands such as Convoy Apparel, Genetic/Airwalk Footwear, Duffs Footwear and Pure Juice Footwear.

"I've worked with and helped build some very strong brands throughout my career, but none have spoken to me quite as deeply as House of Marley," said DiMella.  "The commitment to quality and detail on every product along with strategizing the proper business partnerships will allow us to keep a focus on sustainability that flows from the Marley family into everything House of Marley creates.  Opportunities like this don't come along very often in your career and my knowledge and love for building brands, the Marley family and reggae culture will certainly prove effective in establishing this movement worldwide."

A full scholarship NCAA athlete and fluent in Portuguese and Spanish, Vince received his B.A. in International Business from Mercyhurst University.  He lives in Solana Beach, CA.

At the House of Marley, every product is soulfully designed and engineered to perform at the highest level to provide a lifetime of enjoyment and reliability.  The company's high-performance audio products are engineered to deliver the MARLEY “Signature Sound” and pour out all the energy, emotion and detail of every recording. MARLEY headphones and audio systems reproduce your favorite music with smooth, powerful bass, stunningly precise mids and an energized high-end. Each product undergoes custom tuning to deliver the most realistic and powerful performances possible.

MARLEY accessories perfectly combine form and function in every design across every category. From military inspired bag collection to an expressive and refined watch assortment, each product is crafted from sustainable materials and designed to blend personal style with Earth-friendly values.

About The House of Marley:

Bob Marley's vision of equality, love, philanthropy and sustainability continues to uplift and unite hearts around the globe. House of Marley realizes Bob's vision of One Love, One World by creating lifestyle products that are crafted to last, use earth-friendly materials and benefit people and planet. House of Marley donates five percent (5%) of its annual profits to 1Love ( The epicenter of a global movement, is dedicated to spreading Bob Marley’s message of unity and peace by lifting up a new generation of “young gongs” to strike the hammer for charities, causes and ideas that can change the world. Learn more at, join us on Facebook at, and follow us on Twitter at

Visit the Marley Family’s primary website at and join the Official Bob Marley Facebook page at Learn more about other Marley Family ventures by visiting Marley Beverage Company at, Marley Coffee at, and at