Homeschool Outerwear is pleased to announce the addition of Fred Royle to the family as European Brand Manager. In his new role, Royle will facilitate brand growth in the European marketplace. He will ensure Homeschool partners with retailers that best match the company’s long-term goals and help further establish brand visibility across Europe.
Royle had previously served as European brand manager, brand director, and CEO of Westbeach where he built his solid reputation for brand development.
"Homeschool is fortunate and excited to have Fred as part of our small but committed team. He brings with him a wealth of industry knowledge and experience. We are looking forward to huge growth in the U.K. and greater Europe in the coming seasons," says founder Daniel Clancey.
From: Sales Director Gary Bracelin, "It's exciting to have Fred aboard and to have his help driving Homeschool's E.U. presence. Having worked with him in the past at Westbeach, I know he is a solid guy with great experience."
"I am excited to be heading up the launch into Europe starting with an exclusive capsule collection in TSA in the U.K. Homeschool makes technical outerwear to meet the demands of the Pacific Northwest. I see huge potential for the brand as more and more people head off the beaten track into the backcountry and demand more from their outerwear. The use of 37.5 Technology in all layers means Homeschool outerwear out-performs anything else on the market. Breathability is the key," says Royle.
Homeschool Outerwear is a Northwest manufacturer of some of the world's finest technical apparel. We pride ourselves on quality, durability, breathability and timeless design. We test our products in the harshest conditions here in the Northwest; freezing fog, waist deep snow, and of course rain. We love snowboarding and don't want to let the weather slow us down. Designed for the Northwest, if it works here, it'll work anywhere.