According to Inc., Google and Walmart have joined forces in the fight against Amazon and the ease of shopping it promotes.
The brick and mortar giant and strongest search engine in the world announced their first-ever partnership this week, providing Walmart with the online platform to sell its products somewhere other than its own dot com, making them available at Google Express (Google’s online marketplace.)
Inc. asserts that the low prices of Walmart, coupled with the accessibility of Google, will finally provide a viable component to Amazon’s current dominance of the online retail market.
The Google partnership announcement says: “If you’re an existing Walmart customer, you can choose to link your Walmart account to Google and receive personalized shopping results based on your online and in-store Walmart purchases. For example, if you order Tide PODS or Gatorade, your Google Assistant will let you know which size and type you previously ordered from Walmart, making it easy for you to buy the right product again.”
Purchases will also include free two-day shipping, once the price threshold is met, as well as discounts if the consumer elects to pick up the purchase at a Walmart location.
As Inc. points out, while on paper this partnership looks lucrative, will the two company cultures be able to merge? Granted, Google and Walmart are really only partnering on one specific aspect of each of their enterprises, but with the two work and company cultures being so vastly different, it is enough to give one pause when imagining how interaction would play out between the two.
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