Earlier this year, we had the opportunity to visit the Carl Zeiss factory in Varese, Italy with the Giro goggle team to see what goes into making some of the highest quality goggle lenses in the business with Giro team riders Anti Autti and Juuso Laivisto as our guides.

Stay tuned for the January issue of TransWorld Business for a case study exploring the emergence of helmet and goggle packages being sold as complimentary goods.