G-Shock has teamed up with Hawaiian-based lifestyle brand In4mation to launch the sixth installment of their collab. timepiece collection, GLX150X-7. The watch includes tide/moon graphs, making it easy to track when to catch the best waves.
"We at In4mation are proud to be part of the legacy that we are building together with G-Shock. The superior technology offered by G-Shock and In4mation's design prowess makes for perfect collaborations," said Jun Jo, marketing director of In4mation. "Also as a surfer who works a great deal, the tide/moon graph is key for me to know when the waves are going to be the best."
Get a look at the new collection with Anton Glamb’s “First Day of Summer”:
DOVER, NJ (June 05, 2012) – This limited edition watch is an extension of the redesigned G-LIDE series with a large case design, and offers Tide and Moon Graph functions while seamlessly combining G-Shock's rugged and tough technology with the In4mation alternative design concept.
The stark white timepiece incorporates the In4mation logo on the watchband, with red accents and black dial. Keeping true to the Hawaiian island surf culture, the GLX150X-7 features tide/moon graphs for the ultimate in tracking high and low tides to anticipate the next big wave.
"We are thrilled to continue our successful partnership with In4mation," said Shigenori Itoh, CEO of Casio America. "Our core brand philosophy is compatible and we will continue to foster ongoing relationships with like-minded brands such as In4mation."
The timepiece possesses an easy to read tide/moon data graph with contrasting LCD, embracing the surf and water enthusiast lifestyle. Additional features found in the GLX150X-7 include 200M water resistance, auto super illuminator LED with flash alert, world time (29TZ/48 cities), two multi-function alarms and one snooze alarm, 1/100th second stopwatch with auto-start, countdown timer, 12/24 hr formats, and mute function. The limited edition G-Shock x In4mation watch is available July 2012 for $110 at Macy’s, Tourneau, Tilly’s, In4mation Hawaii, Independent Jewelers, Fashion Boutiques, andwww.gshock.com
Check out the G-Shock x In4mation watch collaboration video: http://youtu.be/O7pQLNj3Ij4