Freeze Big Air Will Be Britain’s Biggest-Ever Snow Sports Event And Important Qualifier For 2018 Winter Olympics in South Korea
July 27th: It might be the height of summer, but the announcement that London's Queen Elizabeth Olympic Park will host Britain's biggest-ever snow sports and music event this November means the countdown to winter has officially begun.
From the creators of Boardmasters, Freeze Big Air will host the FIS Snowboard World Cup Big Air and International Ski Invitational on Saturday 14th November.
The Freeze Big Air event will form part of UK Sport's National Lottery funded major events programme and see over 60 of the world's best maleand female snowboarders and skiers descend on the capital's iconic Queen Elizabeth Olympic Park to take on a huge real snow jump measuring 120m x 41m – that's 15 metres longer than the Wembley Stadium pitch – created out of 360 tonnes of snow.
With British Olympic bronze medallist Jenny Jones confirmed as the official event ambassador and British Olympian Jamie Nicholls competing alongside a field of world-class snowboarders and skiers, Freeze Big Air will bring together the most-talented snowboard and ski athletes in the world to compete on British soil.
With Snowboard Big Air now set to be an official Olympic event, Jenny Jones is confident that Freeze Big Air will become one of the most important annual Olympic Big Air qualifiers on the calendar in the lead up to the 2018 Winter Games in South Korea.
"The news that Snowboard Big Air will be an Olympic discipline in 2018 is huge for British snowboarding and skiing" said Jenny. "British riders like Billy Morgan and Katie Ormerod are real medal prospects in 2018. And the fact that we'll be able to see the best riders in the world battling it out in the middle of London will be an amazing start to each winter. I can't wait!"
The Mayor of London, Boris Johnson said: "The Freeze Big Air Festival is clear proof that anything is possible at the magnificent Queen Elizabeth Olympic Park. We have already hosted a plethora of world class sporting events and can now add Olympic-level snowboarding to that incredible mix. I am delighted that London will be showcasing the spectacular talents of some of the world's leading winter athletes in such a unique setting. It promises to be an extraordinary day that adds to our reputation as the world's number one sporting city."
For Dave Edwards, Chief Executive of event partner and national governing body British Ski and Snowboard, the announcement of Freeze Big Air is fantastic news for snowsports in the UK.
"Our British athletes helped to showcase halfpipe and slopestyle competitions at the Sochi Winter Olympics," said Edwards. "Now, we are able to provide many of those outstanding athletes, and the next generation of British world class competitors, with an opportunity to demonstrate their talents in a World Cup event on home snow! We are honoured to be allowed to host what is likely to be the first World Cup Big Air competition to take place following the announcement that the event is to be included in the Olympic programme in 2018."
And Simon Morton, Director of Major Events at UK Sport and event partner said:
"Hosting a Big Air World Cup in London is a massive boost for winter sport in Great Britain; showcasing some of the world's most exciting winter sport athletes on Queen Elizabeth Olympic Park will add even more variety to the wealth of world class sport the British public can enjoy on home soil. With Snowboard Big Air now confirmed as a new discipline at the PyeongChang 2018 Winter Olympic Games, this is a great opportunity for the British public to get behind our National Lottery funded athletes as they prepare."
Early bird tickets are on sale now – for a limited time only – at £37.50 from www.freezebigair.com
Freeze Big Air event partners include UK Sport, British Ski & Snowboard (BSS), London & Partners, Mayor or London and Queen Elizabeth Olympic Park
UK Sport is the nation's high performance sports agency responsible for the strategic investment of National Lottery and Exchequer funding into Olympic and Paralympic sports and bringing major sporting events to the UK. Freeze Big Air forms part of UK Sport's National Lottery funded major events programme, which is investing around £40million of National Lottery funding to bring up to 100 world class events to Great Britain to help build a strong legacy from London 2012 and the Glasgow 2014 Commonwealth Games. Find out more at www.uksport.gov.uk
British Ski and Snowboard (BSS) is the National Governing Body for Skiing and Snowboarding in the United Kingdom. It is recognised by the International Ski Federation (FIS) and the British Olympic Association. British Ski and Snowboard, supported by principal sponsor Delancey (www.delancey.com), aims to see more British skiers and snowboarders on the podiums at World Cup and Championship events and Olympic Winter Games in the next four to eight years. www.teambss.org.uk
London & Partners is the official promotional company for London. London & Partners promotes London and attract businesses, events, congresses, students and visitors to the capital. London & Partners aims to build London's international reputation and to attract investment and visitor spend, which create jobs and growth.
The Mayor of London supports and invests in a wide range of major sporting events that deliver significant economic and social benefits to London. Additionally, the Mayor's Sports Legacy Programme has invested over £25m into community sports programmes across London, focused on getting more people of all ages to take part in sport and lead healthy, active lives.
Queen Elizabeth Olympic Park, London's newest visitor destination, is a place unlike any other. Visitors to the Park are able to enjoy beautiful parklands and waterways, world-famous sporting venues, arts and events and spectacular views from the ArcelorMittal Orbit. As a new heart for east London, the Park will also provide new homes, jobs and a cultural and education quarter.
The London Legacy Development Corporation promotes and delivers physical, social, economic and environmental regeneration in Queen Elizabeth Olympic Park and the surrounding area, in particular by maximising the legacy of the London 2012 Olympic and Paralympic Games.
For more information visit QueenElizabethOlympicPark.co.uk, follow us on Twitter @noordinarypark and like us on Facebook facebook.com/QueenElizabethOlympicPark
International Ski Federation, F.I.S.; short for Federation Internationale de Ski is the world’s highest governing body for international winter sports. Founded in 1924, it is responsible for the Olympic disciplines of Alpine skiing, cross-country skiing, ski jumping, Nordic combined, freestyle skiing and snowboarding. The FIS is also responsible for setting the international competition rules. The organization now has a membership of 118 national ski associations and is based in Oberhofen am Thunersee, Switzerland