Fox announced today the launch of its full juniors swimwear line for 2010, with spring delivery starting in February of next year. Fox’s swim line will retail from $79 to $84, and is described by the brand as “easy and wearable, so the Fox girl can turn heads without trying too hard.” Here’s some information from Fox:
“With consistent growth over the last several seasons and strong sell through with the girl's product at retail, many retail partners have been requesting this product category from Fox for some time. It is a natural progression for the business; and one the company is extremely excited about building.
"Fox has built an assortment of swim that is true to brand heritage and gives the Fox customer a product category she has wanted for a while." says Pete Fox, Fox Head, Inc. CEO. "Having the support of Fox's retail partners during these challenging economic times is definitely helpful,".
Taking what is core and unique to Fox design DNA, the brand has translated distinct elements and developed them into swimwear that is sexy, fun, and stands out.
Black and white is used throughout the collection as a key statement, while hits of neon, metallics (including gold, silver, and black foils) mirror pieces from the Spring 2010 cut and sew collection.”