Foot Locker Transitions Skate Business From CCS Banner To Eastbay
A little more than a year after announcing it would become digital only, CCS will see a complete transition of its skate business to parent company Foot Locker’s Eastbay.com.
In March 2013, Foot Locker reported it was closing the 22 CCS brick-and-mortar store locations due to under performance, making the CCS division of its business digital only, according to a conference call led by Lauren Peter, executive VP and chief financial officer, who added that the company hoped to re-tool its strategy for the core skate market by focusing on the online business.
Here’s the official press release issued today by Foot Locker with more details:
NEW YORK, June 26, 2014 /PRNewswire/ — Foot Locker, Inc. (NYSE: FL), announced today the strategic transition of its skate business from its CCS banner to Eastbay. Over the next several months, the CCS digital sites will continue to service the skate customer who recognizes the exceptional range of skate-inspired footwear, apparel, hard goods, and accessories available at CCS.com; however, over time those board inspired lifestyle enthusiasts will be directed to find their favorite skate assortments at Eastbay.com. Meanwhile, the Company will take advantage of the strong organization at Eastbay to consolidate the purchasing, marketing, and distribution of skate product from premier vendor partners such as Nike, adidas, Vans, and others to its loyal, passionate skate customers. The Company remains highly committed to maintaining and growing a competitive skate business.
The Eastbay and CCS brands are both part of Foot Locker, Inc., a specialty athletic retailer that as of May 3, 2014 operated 3,464 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, SIX:02, Footaction, Champs Sports, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including eastbay.com, CCS.com, footlocker.com, and champssports.com, Foot Locker, Inc. is a leading provider of athletically inspired footwear and apparel.