CARLSBAD, CALIFORNIA – USA – May 1st, 2012 – FLAT FITTY, LLC signed on as the Official Sponsor for Yo Gotti's Road to Riche$ Tour. The CMG managed tour kicks off a 33 stop tour in Atlanta stating May 3rd, a possible Canadian leg could be added after the US leg closes June 15th. Yo Gotti is supporting his latest RCA release titled "Live from the Kitchen" which debuted number twelve on the Top 200 R&B charts.

As the Official sponsor of the Road to Riche$ Tour Flat Fitty will wrap a 50' tour bus and supporting road vehicles as well as distribute luxury headwear to each artist at all scheduled stops with prominent signage on stage and the surrounding event. Flat Fitty will have product & logo placement in all videos and supporting websites covering the influential tour and be allowed one on one access to artists at each stop.

Special Performers and Guests as of the writing of this press release include; Pitbull, Gucci Mane, Wale, Busta Rhymes, Meek Mill, Too $hort, Jim Jones, Lloyd Banks, Wacka Flocka, Jeezy, 2 Chains, Machine Gun Kelly, Cold War Kids, Juelz Santana, Travis Porter among other notables.

In addition to the benefits of headline sponsorship, Flat Fitty will receive support via Gotti's Social media platform (1.4 Million Facebook fans and 408K+ Twitter fans) and online retailer Dr. Jay's ( social media and website while also benefiting from their entrenched entertainment & media partnerships.

Michele Uram, Director of Strategic Merchandising& Brand Development at influentialretailer Drjays.comwas instrumental in accelerating the partnership.  "It is exciting to hear Flat Fitty's sponsorship of the Yo GottiCMG Road to Riche$ Tour, they are a strongly emerging Luxury Headwear brand.As a retailer, to see this type of synergy of talent and demographics between an artist on the move with a brand equally on pace as Flat Fitty, it provides a positive indicator of the type of results wewill see with the brand and its ability to provide strong sales and draw customers."

"It was perfect timing with Dr Jay's & CMG bringing us this opportunity. It is a solid partnership that matched Flat Fitty's strong Urban audience. Knowing the hustle Gotti has displayed since 2000 with his mixtapes and his independent releases it matched the hustle our brand has always been about." Explained Tian Waters, CEO at Flat Fitty. "It was cool to be able to hook this sponsorship up so quickly and feel secure that the partnership is based on a similar quality of product mindset. It should be awesome to watch this unfold thru all the new valuable partnerships this tour has created."

The tour will begin in Atlanta on May 3rd with stops in Memphis, Nashville, Greensboro, Wilmington, Norfolk, Richmond, Baltimore, Washington DC, Philadelphia, New York, Providence, New Haven, Cleveland, Chicago, Omaha, Milwaukee, Wichita, Denver, SLC, Sparks, Sacramento, Oakland, Los Angeles, Tempe, Albuquerque, Dallas & New Orleans, with more shows TBA. Visit for details.

The Flat Fitty Initial Collection has been launched at core and big box retailers for Summer/BTS 2012.