Firewire and Surfrider Collaboration with Firewire’s ADDVance model; Hits Retail Aug. 2015
From Firewire – The Firewire/Surfrider collaboration, featuring Firewire's popular ADDVance model hit US retailers this month. Arguably the most eco-friendly surfboard build available at global retail today, Firewire's Timbertek construction was an obvious choice for the partnership, and the ADDVance model in particular hadn't previously been released in TimberTek construction.
Firewire will donate $75.00 per unit sold in the US towards Surfrider's ongoing efforts to protect our coastline and oceans.
Firewire CEO, Mark Price said,"we're obviously passionate about building the best boards possible, and that is our main focus. . However, if we don't also give back as much as we can along the way we believe that everything else that we might accomplish, is diminished".
Surfrider CEO, Dr. Chad Nelson added, “Firewire has been a leader developing high performance, environmentally-friendly surfboard technologies for years so we are thrilled to collaborate on the Surfrider + ADDVance model. The project clearly demonstrates Firewire’s commitment to supporting Surfrider's coastal protection efforts nationwide."
Firewire estimates that the ADDVance collaboration could contribute as much as $25,000 to Surfrider in 2015, and potentially double that in 2016.
Firewire believes that minor refinements to the shape of today's modern surfboards can only produce incremental performance benefits. Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.
In addition, with the increased eco-consciousness of today's consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards. Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.