ERGO Clothing has launched a new ad campaign, called “Transcend the Delusions.” Along with the ad campaign, ERGO has also introduced a new brand icon called “Owlstein.” Check out the Norman Woods ad from BL!SSS Magazine below:

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The new ad campaign launched this month, and you can find “Owlstein” in the new ads and throughout ERGO’s branding. According to the press release, the campaign is inspired by ERGO’s mission statement:

Thriving on the notion of following your deep sense of inner knowing while fulfilling your imagination and creativity, the Transcend The Delusions campaign sets to casually differentiate ERGO from the mundane sea of other brands. Having the wisdom to see beyond trends and thriving off of its own uniqueness, the Owlstein icon embodies ERGO’s ideology and chooses not to become a sheepish follower, but comfortably trusts itself as an individual. Its convictions are strong and are not wavered by fads. It is immune to judgment because it chooses to be. Owlstein sees things that others don’t, and seeks not to be labeled but rather just to be.