Emerica’s Jeff Henderson & August Benzien On Next Season’s Footwear
Emerica’s Brand Marketing Manager Jeff Henderson and Footwear Designer August Benzien sat down with TransWorld SKATEboarding’s Blair Alley to discuss the process of creating some of their upcoming collections, including the new Justin “Figgy” Figueroa shoe that’s scheduled to drop in Spring 2015, and several more that they have in the works right now.
“We build the shoe based on what the riders want,” says Emerica’s Brand Marketing Manager Jeff Henderson. “They come in and we work with them, and they get exactly what they want. So with [Brandon] Westgate it was his first shoe coming out at $90, but breaking it down into some other styles that follow the same basic aesthetic, so there’s something for everybody. If someone wants to get a Westgate shoe they have a few different options.”
The brand is also putting some plans in motion for 2015, including a big US tour and launch party for the “Figgy” shoe.
The Break is a weekly series of up close and personal interviews with the industry's top brand executives. See highlights at The Break archive.