Electric Sunglasses worn during INDAH Runway Show @ WET Lounge, at the W South Beach

Electric-Miami

On Sunday, July 19th, 2015, over 500 guests including top media, influencers and buyers, attended the WET Lounge, at the W South Beach, to experience a rocking runway show. Indah debuted its 2016 collection, Collage, during SWIMMIAMI. By definition a collage is assembling different elements to create a new whole, and the designer, Libby Desantis, showcased her new vision with various looks inspired by different eras: 20’s art deco, 70’s punk rock, layered with 80’s glam and 90’s minimalism. Collaborating with artist, Anya Brock, Indah’s color palette is drawn from an abstract painting. Pops of painterly prints and bright hues are contrasted well against darker styles. Handmade with love from Bali, chains, studs, sequins, leather, lattice lace, shag and bones are incorporated into this collection, effortlessly adding an edgy statement to wearable fashion.

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“The word BADASS best defines the collection”-Libby

High wispy hair and loose intricate braids added volume to each look. By using styling products of the highest caliber from René Furterer, and adding depth with luxe hair extensions from Indique, the hairstyle created a rocker chic meets Mad Max style. The look was straight forward, yet simultaneously feminine. It was a smoke show with Ted Gibson’s bold, black smokey eyes and UooLaa’s luscious lashes–creating drama that emulates the collection. FakeBake provided a bronzed goddess look while Zoya provided professional nailcare.  Midnight navy and metallic silver polishes popped against the tan models. These colors provided a posh elegance which complimented the tough looks of the metal jewelry provided by Blaine Bowen, which included an assortment of fringed cuffs, braided bracelets and ear-cuffs.  Electric Eyewear, available at Nordstrom.com, provided sunnies that mirrored the Collage Collection. Sleek frames with blackout lenses added to the overall look of the Indah woman: a confident, unapologetic mermaid with an “I don’t care” attitude. Indah was also excited to have sponsor support from Airelle, a premier natural skin care line recommended by top dermatologists and plastic surgeons, Silk'n Flash & Go, the at-home solution for painless, permanent hair removal and Braza, a functional, problem solving collection of products that provide women comfort, confidence and a carefree positive dressing experience.

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About Indah
INDAH is a Bali-based women's swim and beachwear brand founded in 1997. Known for vibrant colors, seductive cuts, unique details and luxe fabrics, the brand embodies the meaning of Indah, which translates to mean "beautiful" in Indonesian. Rooted in the lifestyle of adventure and excitement, Libby, creates exotic designs inspired by her love for the island—her home. Indah owns and operates their own eco-friendly, solar powered and no waste water fabric processing facility.
The brand can be found in retail boutiques nationwide including Planet Blue, Urban Outfitters, Revolve Clothing, iShine365, Shopbop and Nasty Gal.

 

ABOUT ELECTRIC

Founded in 2000 in California, Electric makes quality products that enhance active lifestyles – offering 'Style that performs'. By building upon what has stood the test of time, Electric reengineers classics. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories. They can be found throughout the Americas, Europe, Japan, China and Australasia in Lifestyle boutiques, department stores, sports shops and online, including Electric's own e-commerce websites. Electric is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.