ELECTRIC SIGNS ON AS OFFICIAL EYEWEAR SPONSOR FOR 2013 FORMULA DRIFT SEASON

Formula Drift X Electric Visual – coming soon! Photo: Larry Chen

PRESS RELEASE: San Clemente, CAElectric announced today that they have signed on as the official eyewear sponsor for the 2013 Formula Drift season.

Entering their first year as the official eyewear sponsor of the 2013 Formula Drift season, Electric will have track presence during theprofessional drifting championship series, and will outfit the Formula Drift staff and select drivers with Electric gear.

Electric will follow and support drivers such as Ryan Tuerck, Vaughn Gittin Jr. and Chris Forsberg as they intentionally maneuvertheir cars into sideways slides at high speeds through seven championship competitions.

Join the Electric team, and athletes, as they kick off the 2013 season this weekend at the Long Beach GP Street Course, April 12th & 13th. The team will be raffling out free prizes, showcasing their latest sunglass models, and supporting their athletes.

For more information on the Formula Drift schedule visit: www.formulad.com

ABOUT ELECTRIC

Electric is a global, premium, sport and lifestyle accessory brand rooted in Southern California's rich action sports, music, art and customization culture. Electric's unrelenting approach to the elevation of style, quality and function in its products has earned the brand a renowned position. Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australia. Since 2011, electric is part of the Kering group*, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands (* PPR will become Kering, subject to approval at the Annual General Meeting on 18 June 2013).

For more information, go to: www.electricvisual.com