Electric Visual Announces New Collaboration With Repop MFG
PRESS RELEASE – SAN CLEMENTE, CA – Electric announced today the release of their debut Repop Mfg collaborative line.
Jamie Mathis, creator of Repop, is a master craftsman. In an industry diluted with imitation and cheapened through outsourcing of disposable accessories, Jamie continues to remain authentic and true to his craft. Originally hailing from Huntington Beach, CA and now residing in Oceanside, Jamie honors the time-honored tradition of leatherwork and metal casting by designing and selling original U.S. made hand-crafted accessories.
Repop Mfg is entirely made in the USA. From inception to execution, by keeping the fabrication process local, Jamie maintains complete control over the design process and quality control, a badge of honor not many brands can wear.
"Your grandfather's change dish, that's where you can always find unique nostalgic pieces that with-stand the test of time. Repop and Electric both strive to create timeless accessories that want to live in that dish." – Jamie Mathis, Repop Mfg
"We had been working with Jamie on a snow goggle for this season through his friendships with Jesse "Sketchy Tank" Dawber and Kip Arnette when we decided to take the relationship a step further and expand the offering in to a line of U.S. made small leather goods that celebrates our shared inspiration of timeless style and craftsmanship." – Eric Crane, Electric CEO
Brought together by a mutual respect, it was the right time for the Electric and Repop collaboration. The collection will showcase each brand's individual style while also celebrating their mutual passion for quality and pure aesthetic.
"I respect the recent Electric changes, I think the brand is taking a chance to do something different in the industry." – Jamie Mathis, Repop Mfg
Available now, the Electric x Repop snow goggle collection will be complimented by the Electric Repop Mfg debut capsule featuring fine leather wallets, card holders, eyewear cases, phone cases, watch straps and key rings. The small leather collection releases November 2013 and the second drop of the collection will debut with new styles for Spring 2014.
Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California's rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.
For more information on the Electric Repop Mfg collaboration please visit: electricvisual.com/repop-mfg
Please feel free to contact me for samples, images and inquiries.