DEW TOUR TO HOST HART & HUNTINGTON SPEED and STYLE FMX EVENT CAPPED WITH PERFORMANCE BY THE USED
Dew TourHart & Huntington

Freestyle Motocross Event Kicks Off with Pit Party and Closes with Live Performance by The Used

Burr Ridge, Ill. – August 30, 2011 – The Dew Tour, the world’s premier season-long action sports tour, will host the Hart & Huntington Speed and Style contest, a freestyle motocross event, September 9 during the Toyota Challenge.  The evening will kick off with a pit party at the course in downtown Salt Lake City, with tickets on sale now.  FMX riders Carey Hart, Mike Mason, Ronnie Faisst and more will put on a spectacle of a show at 7:30pm, with a concert from Utah-based alternative rock band The Used closing the night out on the dirt.

Carey Hart, a freestyle motocross legend, has been competing in FMX professionally for the past 15 years.  He works toward promoting FMX internationally through various mediums and competes as part of the Hart & Huntington team, based on his tattoo company. Mike Mason was a top contender in the Dew Tour’s past FMX events, and most recently won a silver medal at the X Games’ Speed & Style contest.  Ronnie Faisst is also no stranger to success on the FMX circuit, placing in the top ten in every X Games event he’s competed in since 2000.  The competitor field includes Lance Coury, Todd Potter, Beau Bamburg, Javier Villegas, Myles Richmond, Rich Kerns and Libmor Podmol. The knock-out format will send the winner of each of the first three heats straight to the finals. Second-place finishers will go to the second round, where they will have one last chance to advance to the final round, where the overall winner will be named.

“I’m excited to be working with the Dew Tour to bring the Speed & Style event to all the fans in Salt Lake City,” said FMX legend Carey Hart. “I’ve invited today’s best riders to showcase their motocross and FMX skills on the Dew Tour course in a high-energy contest that the fans will really enjoy.”

Motocross fans who want special access to the contest have the opportunity to purchase a $20 Pit Pass in addition to their Friday ticket, while Action Zone tickets automatically gain access to the Dew Tour’s first-ever pit party. The pass includes athlete autograph signings, a souvenir poster and credential, a food and drink voucher, early access to seating and a raffle ticket.  A variety of items will be raffled off, from Dew Tour merchandise and event tickets to a Mongoose bike.

The Used will bring their gritty brand of in-your-face rock to the Toyota Challenge with a live show directly following the FMX contest.  Frontman Bert McCracken’s intense vocals will match the motocross action, while hard hitting guitar riffs stand up to the rev of engines.  Founded in Orem, Utah, The Used emerged as one of the top names in alternative rock with their self-titled debut release in 2002.  Their CD/DVD combination package entitled “Maybe Memories” is certified platinum and they are currently working on a fifth studio album to be independently released in February 2012.

Tickets for the Dew Tour Toyota Challenge are available through SmithsTix.com, the EnergySolutions Arena Box Office or by phone at 801-476-8499.  Action Zone passes cost $100 and include access to Friday’s FMX Pit Party, Dew Tour swag, a behind the scenes tour of the venues, athlete autograph sessions, an Alli Shop merchandise discount coupon, a Fast Pass for venues and interactive areas and Pepsi product.  Reserved tickets are $35 and include guaranteed seating at all Dew Tour finals events. A Grounds Pass will allow you access to the Festival Village and competition viewing as capacity allows, for the price of $15 for adults and $7.50 for children.  Thursday’s contests and Festival Village are open to the public for free, with purchase of a Friday, Saturday or Sunday ticket.

For additional Dew Tour event information and tickets, visit www.Allisports.com.   Visit the Dew Tour Facebook page and follow @thedewtour on Twitter for up-to-the-minute information on the latest Dew Tour action.

Tune in to NBC on September 10 and 11 for live coverage of the Dew Tour Toyota Challenge.

The remaining 2011 Summer Dew Tour schedule is as follows:

Event                                                    Date                       Location
Toyota Challenge                              Sept. 8-11             Salt Lake City, Utah – EnergySolutions Arena
Dew Tour Championships               Oct. 13-16            Las Vegas, Nev. – Hard Rock Hotel & Casino

Dew Tour
The Dew Tour consists of four major, multi-sport events spanning across the country, with a cumulative points system, more than $2 million in event and bonus purses, awarded at year-end based on overall tour standings. The Tour features skateboarding (street and vert) and BMX (park, vert and dirt) along with skateboard bowl, surf and freestyle motocross. At season’s end, the overall points leaders in the five disciplines will be crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor), Toyota, Pantech, Nike 6.0, Ball Park, JC Penney, Mongoose, Sony, Paul Mitchell, PlayStation® and PowerBar. More information can be found at www.Allisports.com .

AlliSports
AlliSports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products.  AlliSports includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli RideShop an online retailer carrying top skate and bmx consumer products; and Alli MotoShop an online retailer carrying top moto consumer products.  AlliSports is owned by NBC Sports.  More information can be found at www.allisports.com .

NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby.