DC Reinstates Global Surf Program for Legendary Future
DC Signs Bruce Irons, Kanoa Igarashi, Ezekiel Lau and Leo Fioravanti to Lead
June 16, 2016 (Huntington Beach, Calif.) – Today, DC Shoes proudly reintroduces its surf team to the world. The future of DC surf charges forward with a diverse group of riders from all over the world including Bruce Irons and Ezekiel Lau from Hawaii to Kanoa Igarashi from Huntington Beach, Calif. and Leo Fioravanti from Rome, Italy. Check out the team edit here: dcshoes.com/surfnews.
"Since the surf program's inception, it has always been a part of DC's DNA and we never lost sight of the program," said Global Brand Lead, Jeff Taylor. "We initially launched the team in 1998 with the Irons brothers and Shane Dorian. Moving forward, DC will continue to support riders who believe in the brand and strive to defy convention for years to come."
Bruce Irons says, "Aligning with DC makes sense – it's where I started with Andy. I'm stoked on this family DC has curated and ripping alongside these progressive surfers."
In 2013, DC's surf program entered its three-year hiatus. Since then, DC has curated and welcomed a full roster of riders along with a complete surf program. As DC reintroduces the program, the company will focus its efforts with legendary future riders: Ezekiel Lau, Kanoa Igarashi and Leo Fioravanti.
For more information on the campaign and to shop the DC line, please visit finer retailers around the world or at dcshoes.com, follow @dcshoes and search these hashtags #DCShoes #DCSurf and #DCLegendarySurf.
Founded in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC Shoes stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.