David Appel, DC Director of Snowboarding & Hardgoods outlines the 2013/14 DC snowboard boot line.
What are the biggest trends shaping the hardgoods market for next year?
For DC we really wanted to put focus and emphasis into our boards making them the best could be. DC offers a unique camber story including the return of traditional camber .
For boots, we have further perfected our closure systems from traditional laces to BOA, and everything in between.
What is the greatest change affecting your brand since last season?
It's been a great year for the DC Snow program. We debuted our snow movie, Must Be Nice, which was the first movie we have released as a brand in five long years. It's created a ton of excitement with our athletes and with our product lines. The Travis Rice boot is a hit this season. We have a really strong team of designers working on the DC Snow lines, so that has been a really positive change.
What overall trends are you seeing in the boot market?
For our boots the focus has been on the closure systems. DC offers 4 unique closure systems. Traditional Lace, BOA, BOA Hybrid, and Single Line. We want the rider to not only have options but superior comfort and function overall.
Has your approach to lacing systems evolved in the past few years? If so, how?
Yes, DC is introducing Single Line for 2013/2014. One pull of the handle and your boot is closed and secure.
What new construction techniques, technologies, or fabrics do you anticipate breaking out next year?
We are most excited about the new premium materials, using all types from premium full grain leather to high tech fabrics like SuperFabricTM.
What trends do you anticipate in the realm of graphics and colors?
Our collection was really influenced by our DC footwear collections. This season the boots feature bright colors and this has been a leading trend in snowboard gear.