OFFICIAL PRESS RELEASE – Crested Butte Mountain Resort Announces Daren Cole as New VP of Sales and Marketing September 11, 2008, Crested Butte, CO – Crested Butte Mountain Resort (CBMR) is pleased to announce Daren Cole as the new Vice President of Sales and Marketing, stepping in as Ken Stone was recently promoted to Chief Operating Officer for the company. As former Director of National Sales at Vail Resorts, Cole's expertise in strategic sales planning, campaigns, and partnering with tour operators and travel agents will help CBMR capitalize on new air programs and strategies.
"Daren's track record at Vail Resorts, successful business experience in the travel industry, and management of group sales will take our sales and airline programs to new heights," said Ken Stone, CBMR's newly appointed Chief Operating Officer. "His experience and proactive business development really helps round out our new team. Crested Butte is really happy to have Daren here full time in his new role."
Cole's most recent experience as principal of Synergy Sales Solutions allowed him to work with CBMR on a contract basis – supporting group and conference sales programs – for the past year. Synergy specializes in business development, marketing, and strategic sales planning for the active lifestyle travel industry.
"Daren is well suited for the strategic and proactive approach we are implementing," Stone continued. "While at Vail Resort and Purgatory Resort, he consistently managed and built sales in air partnerships, group sales, and his brand building and management is on target with our initiatives."
CBMR has been undergoing corporate re-structuring over the past four months, filling a number of other top management positions. "In my opinion, Crested Butte is the best place to be in the travel industry today. With the dynamic and innovative ownership and management team, the fantastic sense of community of Crested Butte and the renowned product, this is a destination ripe for success," said Cole. "Over the past year working with Crested Butte under contract, I discovered so many of the attributes that is going to continue and make this the best place to be in the travel industry. My wife and I can not wait to immerse ourselves in the fabric of Crested Butte."
Cole adds, “I am truly humbled to be part of the Crested Butte management team that will take the resort and community to the next level. The Muller’s have found the perfect culmination of a great community, and innovative management team and some of the best product in the industry.”
Stone says, "Daren's business expertise, planning, and personality will continue the elevation of CBMR's new brand." For more information about Crested Butte’s lodging, conference, meeting facilities, and special packages, call Crested Butte Vacations, (800) 544-8448 or visit the web site at www.skicb.com. For information on ski area real estate opportunities call (970) 349-4999 or (877) 805-6109 or visit the website at www.cbliving.com.
Crested Butte Mountain Resort is a privately owned and operated resort for all seasons in Colorado and a proud member of the EPA'S Green Power Partnership. We are part of the Triple Peaks, LLC family of resorts including Okemo, VT and Mount Sunapee, NH.