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Coalition Snow is the first ski and snowboard company founded by women in the industry

Coalition Snow came into fruition after founder Jennifer Gurecki decided to do something about the need for premium women’s gear that wasn’t be addressed by the traditional market. Rather than sticking to ‘women’s versions’ of products that were really just altered versions of already-existing men’s products. Gurecki set out with the mission to make products that were solely designed with women in mind.

Lake Tahoe, Nev. (October 2015) – Coalition Snow, the first ski and snowboard company founded by women launched its inaugural line of skis and boards for the 2014-2015-winter season. Recognizing the need for gear that was not a watered-down version of skis and boards available on the market, founder, Jennifer Gurecki set out to create a product that was designed by women.

"It became really obvious that there was this opportunity to become part of this grassroots movement where woman were taking ownership over their experiences in the mountains," said Gurecki.

Shifting away from the idea the women are at a disadvantage as athletes, Coalition Snow designs skis and boards that push riders to charge in all terrain. Based on feedback from women of all riding backgrounds, Coalition Snow offers an alternative to the "shrink and pink" model.

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Their aggressive designs include the Myth Snowboard, the SOS all mountain ski, which was featured as an Editor's Set-Up in the 2015-16 Freeskier Magazine Buyer's Guide, and the Abyss powder ski, which earned praise from Blister Gear Review. Following a successful Kickstarter campaign in March 2014, they were able to expand their line to offer the Bliss freestyle ski and the Queen Bee all mountain snowboard.

This season Coalition Snow's team of ambassadors will be on snow at mountains around the globe building a community of ripping women through events and demo days. Visit CoalitionSnow.com to find out how to join.

See Jen Gurecki present women's skis and snowboards that don't suck at the Nevada Governor's Business Pitch competition: Coalition Snow wins Business Pitch Competition

Follow Coalition Snow on Instagram and Twitter @CoalitionSnow, or at Facebook.com/CoalitionSnow.

See Coalition Snow's 2015-16 line at CoalitionSnow.com.