Electric announced that they are bringing on Chris Smith to oversee sales in New York, New Jersey and Pennsylvania. Smith will be responsible for growing the brand’s footprint in existing action-sports specialty stores, men’s fashion and women’s boutiques for the region.

Smith is originally from the East Coast and previously worked in-house at Nixon and Epifany Sales in New York – which represents men’s and women’s clothing lines for RVCA and Aloha to Zen. He also stays very involved with Waves for Water.

chris smith

Chris Smith on … Well, a camel! Photo: Courtesy of Electric

Collectively, Smith has 20 years of action sports industry experience.

“As with all the brands I work with, I always look for opportunity and potential,” Smith recently stated about coming onboard. “Electric has both. There’s tons of opportunity for both eyewear and goggles and tremendous potential for diverse distribution in men’s and especially in women’s.”

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