Chris Prior, founder of Prior Snowboards and Skis, has become the sole owner of the Prior brand, after purchasing the equity from his business partner, Dean Thompson.
"I am extremely excited to be back at the helm and look forward to continue to grow the company into the future. Our goal remains the same as it has since I first started building boards in 1990 – to build the best skis and boards available as determined by our customers." – Chris Prior
WHISTLER, Canada – May 28, 2012 –
"It's been a great ride! I have enjoyed growing the company with Chris since he and I joined forces in December 2000, and wish it all the best going forward. I will miss the friendships and business relationships I have made during my time here and wish them the very best in the future as well." – Dean Thompson
Whistler based Prior Snowboard Manufactory Ltd, known throughout the world as manufacturers of premium, handcrafted snowboards and skis.