Chris Joslin tops overall coverage for July Exposure-Meter; Vans at the top of the logo war while Nyjah Huston and Chad Ortiz win out the Social Exposure-Meter
The Vans Propeller tour helped lift the editorial and advertising coverage for the Vans team riders, pushing four new skaters into the top ten in July. Burnett and Acosta ruled the photo standings, while Trevor Colden rolled into the Ad lead, thanks in large part to Nike's support over the last few months. Chris Joslin, Guy Mariano, and Brandon Westgate round out the top three for the the overall win for July’s Exposure Meter.
Burnett And Acosta Breakout
Summer's heating up and so is the Skate Exposure-Meter photo battle. With the release of the new Vans film, "Propeller,” Thrasher and The Skateboard Mag went seriously deep on their coverage of the brand, its history, and team. Shooting the charge were Michael Burnett and Anthony Acosta at Thrasher and TSM respectively, posting a month that left the rest of the pack in the dust. Burnett, who had the lead by a slim margin over Jefferson Atiba coming into the month, snapped nearly 21k in June's mags, starting with a cover frame of Rowan Zorilla, and pushing his total to more than 66k. Normally a month like this would leave the pack far back, but Acosta started shooting with a Geoff Rowley cover for TSM and didn't look back until he'd added nearly 40k to his total, bringing him up three spots into second with a total of nearly 62k on the year. To put it in perspective, Acosta's July tally alone would have been enough to put him in fifth for the year and Burnett's would have been enough to land him ninth.
Vans Propels Past The Pack
For the last few months, we've been wondering if anyone could possibly give Nike any hint of a race in the 2015 Skate Logo War. We thought the race was done when Nike became the first to break 100-looks on the year, nearly doubling Vans tally. Then a little film called Propeller dropped, whirling Vans into in an orbit of its own. Vans logged 112 looks in July, enough points to lock them into a solid third on the year, but when combined with their 102 looks to date, it slingshotted them to 214, 75 looks ahead of the Swoosh. Which leaves us with a serious paradigm shift, asking the question – Can anyone touch Vans in 2015?
Colden's Come Up Continues
While Nike may have lost its spot atop the Logo Leaderboard, the brand continues to be the engine for the Ad War. Trevor Colden rolled into the lead thanks in large part to Nike's support over the last few months, and as Nike switched gears, making Sean Malto July's poster boy, Malto soared seven spots to round out the podium behind Colden and Chris Joslin, who both had very slow months leaving the door open. In addition to Malto, Aaron Homoki capitalized with a couple Asphalt spreads that bumped him into fourth, just off Malto's tail. Other moves of note include Brandon Westgate bumping up two into fifth and Felipe Gustavo's five-spot climb into ninth.
The Top Ten's New Blood
With the Edit War's top three combining for less than 2,500 in July, the targets on the backs of Chris Joslin, Guy Mariano (who logged 2k of that total and closed within striking distance of Joslin), and Wes Kremer just got a lot closer to the rest of the pack. The Vans team brought four new skaters into the top ten in July. Tony Trujillo led the crew, pushing up eight spots into fourth, where he's just 200 points, a half page, off the podium. On his heels is Rowan Zorilla, who climbed 144 spots, up from 149 into fifth. Not to be outdone, Geoff Rowley rode up 219 spots into seventh and Mover of the Month status. Last but certainly not least, the top ten welcomed Curren Caples, coming in at ninth, up 18-spots from his June finish.
Rowan And Rowley On A Roll
July was the month of Vans, with the release of "Propeller" catapulting the brand and its team towards the top of nearly every Exposure-Meter race. While the top three remained steady, combined tallies of 3k for Chris Joslin, Guy Mariano, and Brandon Westgate won't allow them to hold those spots much longer unless they step on it. The pack is closing in and leading that charge is Thrasher cover boy, Rowan Zorilla who threw down in July garnering over 12k on the month, propelling him up 49 spots into fourth. Tony Trujillo lit the fuse as well with a six-spot lurch into eighth. Mover of the Month is a no brainer in July with Geoff Rowley proving he's still got it at 38. Rowley rolled up 212 spots into 11th, missing the top ten by a mere 125 points. We've also got to give a shout to Curren Caples, who climbed 25 places into 16th. There are a ton of skaters lurking just outside the top ten, and all are within striking distance of the podium. We've got a good feeling that that this is going to be the best Skate EM we've seem in years!
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Chad Ortiz wins
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Nyjah on top