Burton announces new U.S. sales structure and VP roles
Burlington, VT (Oct. 30, 2015) —Today, Burton officially announced a new era in its internal U.S. sales department structure that includes two new vice president roles, both reporting directly to Burton President, Donna Carpenter.
"We're so excited about our evolving U.S. internal sales structure, which includes two new VP roles – one who focuses on our national accounts and the other on our specialty retail partners," says Donna Carpenter, President of Burton. "We're even more excited about the incredible professionals who are taking on these new roles: Burton and industry veteran Beth Steele as VP of National Accounts and Giant Bicycle's former General Manager, Elysa Walk as our new VP of Specialty Accounts. We're confident that this new structure will elevate our level of support for our valued U.S. retail partners in all channels of distribution. Congrats to Beth, and welcome Elysa!"
First up is long-time Burton and industry veteran, Beth Steele, who was recently promoted to the newly created role of Vice President of Sales, National Accounts. Beth has nearly 20 years of experience in the winter sports industry and sales management, both internally at brands and in the field as a sales representative. During her role as Burton's National Sales Director, Beth has strengthened Burton's relationships with key national accounts. Outside of Burton, Beth also held past leadership positions at the brands Commando and Orage.
Elysa Walk also brings an impressive background and accomplishments to her new role at Burton as the Vice President of Sales, Specialty Accounts. Most recently the General Manager of Giant Bicycle for the past seven years, Elysa was instrumental in growing the brand's revenue by 60 percent, maintaining positive and consistent profits and growing Giant's market share. At Burton, Elysa will develop and implement the strategic direction for Burton's U.S. sales in the specialty channel. She will also manage and lead Burton's independent sales agencies in the U.S. Elysa will begin her new role at Burton on November 9 and will be based at the company's headquarters in Burlington, Vermont.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboardand @burtonsnowboards on Instagram.