Questions answered by Vice President of Sales and Marketing Bill Yerby
What are the three biggest trends you see shaping the market and what are you doing to meet them?
1. Weight reduction – Bottom line: excess weight causes fatigue. Bollé uses Inmold construction to fuse a polycarbonate into the foam liner, creating an ultra-light, impact resistant helmet that provides all-day comfort.
2. Adjustable venting – While all Bollé helmets are vented, the Synergy model has an active system that allows the wearer to adjust airflow according to personal preference
3. Adjustable fit – Standard equipment on some models, Bolle's Click-to-Fit sizing system delivers the ability to micro adjust for a very precise, comfortable fit.
For the upcoming season, what is your brand doing to differentiate itself?
Bollé differentiates itself from other brands in this segment with authenticity. Our long history of making products for snow sports give us a lot of insight on how to design and manufacture the best possible helmets that always meet the real-world needs of dedicated enthusiasts.
What new technologies are you introducing to your line?
Adjustable venting and advanced manufacturing techniques that allow us to reduce weight without compromising safety.
From your perspective, what features or qualities do customers value the most when selecting helmets?
Comfort – which is a function of both weight and fit – is easily the most important factor. Nearly every component of Bollé helmets is chosen with that in mind. Aesthetics are also very important. Other than Green Bay Packers fans, nobody wants to wear a block of cheese on his or her head.
What trends do you anticipate in the realm of graphics, themes, and colors?
Technical graphics set on backgrounds of flat colors. Or just flat colors. With the expectation that helmets will last a few seasons, people want their helmets to match reasonably well any outfit.
What trends have you detected with regards to sale volumes?
We've seen early signs of a strong year for sales. Driven in part by growing consumer confidence and pent up demand in the wake of – what was for many regions – a nearly snow-free winter last year.