Beach Brella launches new boutique beach umbrella brand out of Laguna Beach
Beach Brella introduces a unique brand of hand-made beach umbrellas, in a style they call “modern-vintage chic.” The Laguna Beach upstart brand offers beach umbrellas in custom design prints that are fade resistant and UV protective.
Beach Brella will sell online, as well as in independent retailers like Hansen’s, Sun Diego, Hobies, Diane’s Beachwear, The Shop, and more.
The founder of the new brand, Shelley Arends, answered some questions to paint a picture of the brand’s style, identity, and mission.
Q&A with Founder Shelley Arends
How would you describe the Beach Brella style?
Beach Brella is a premium, boutique brella brand created to capture a luxury lifestyle beach and resort experience. Our brand mantra "Made In The Shade" sets the tone for our unique line of brella's that stand apart from the crowd, infused with a certain style we like to call modern-vintage chic.
How long have you been designing/making beach umbrellas and at what point did you decide to make it your career?
2015 was the initial launch of the idea to design and market the Beach Brella brand. It has been a part of my career since day one. I am an entrepreneur at heart and own several businesses that serve the local community. Building this brand was another addition to my passion of wanting to offer the public something unique and creative that has a purpose and helps others.
What is the inspiration behind your designs?/What inspired your most recent collection?
Beach Brella designs are inspired by vintage textiles from the fashion industry to the home décor industry. The beach lifestyle is always the base roots for an inspiration behind the design and marketing of the brand.
How did you decide on Beach Brella as the name of the brand?
It was a no brainer just take the "UM" off umbrella and you've got Beach Brella. How would you describe your personal style? My personal style is very influenced by my Southern California beach lifestyle. I am definitely a mix of boho chic with a vintage flare.
Do you have a favorite Beach Brella design that is your go to?
Every day I have a new favorite. The prints are so happy and versatile. I'll just grab the one that fits my mood for that day.
What’s next for Beach Brella?
Moving forward we would like to expand our brand to offer other luxury beach accessories and beach décor that will stand out from the rest and truly embrace the California lifestyle.
When did you decide to create Beach Brella and why was it the right time for you?
I am a Laguna Beach local and surfer at heart. I raised two boys at the beach and I was always looking for sun protection products that were fashionable and functional. I found a tiki-style beach umbrella at the local market. It became a landmark for our friends to spot me on the beach. After the umbrella was ragged after so many years of use I decided it was time for a new beach umbrella. I poked around Laguna and other nearby coastal cities, and found nothing. They didn't exist, at least not what I was looking for. I wanted a chic umbrella with a vintage inspired print that would stand out among the rest. This is when I came up with the idea to create Beach Brella.
How does the brand reflect your Laguna Beach roots and values?
My brellas are a reflection of what I value most in life; enjoying a healthy, balanced lifestyle where we work hard but always make time to put our toes in the sand.
What makes Beach Brella stand out from other beach umbrellas?
Fortunately for us, we have no competition. In other words, there is no other brand in the industry that competes with what we offer in a beach umbrella. All our brella's are 100% UV protective, fade resistant, lightweight, and offer custom designed prints. Each brella comes with a fashionable, denim/canvas, carrying case that features a pocket for your cell phone and keys, over the shoulder straps, and a durable drawstring.
How have your marketing and design partnerships helped shape the brand?
When I wanted to build the Beach Brella brand I was referred to Eden Struss, Owner of EN THE HOUSE Creative Agency, and Johnny Monson, from Blackheart Creative. Eden and Johnny both have very strong marketing and design backgrounds in the fashion and action sports industry. With their creative input and support we launched our 2016 collection. We share the same passion for this brand and my vision for Beach Brella is being executed to the exact vibe and aesthetic I desired and dreamed of.
Where can we buy one of your umbrellas?
We sell online at beachbrealla.com and we also sell to the following independent retailers: Hobies, Hansens, Diane's Beachwear, Sun Diego, The Shop, and many more.
What is coming up for Beach Brella? Where do you foresee the brand going?
We are offering an amazing 2016 collection that features six new custom designed prints. Also, we have received an incredible and positive response from retailers. One by one we are setting a presence in high-end beach lifestyle boutiques. Moving forward we would like to expand our brand to offer other luxury beach accessories and beach décor that will stand out from the rest and truly embrace the California lifestyle.
We’re excited to see where the new brand goes, and we’ll continue to bring you their news and updates.