Recently, Arbor Founder and CEO Bob Carlson announced that the brand is expanding into footwear and bringing on a list of industry veterans. Leading the way will be GM of Apparel and Footwear Alan Kirk.
Kirk comes from leading product development and global sourcing the Billabong Group and was previously the CEO and senior VP at Eddie Bauer. He will be joined by Mary Robins, the division’s new director of product development – who ran production at RVCA and Fox.
Kirk said, “I wanted an experienced leadership team that could build upon the strength of Arbor’s heritage and ensure that each Brand extension reflects Arbor’s 24-year commitment to sustainability and craftsmanship.”
Their team expands further. Matt Sourapas has taken the helm at the division’s new director of sales, formerly managing sales for Clear Weather and Diamond Supply Co. And Brian Green, who will take over the role as the division’s marketing director, having held similar roles at Xcel, VonZipper and Nike.
“We have added some amazing leadership, from both the action sports and outdoor worlds, to guide our apparel offering in the strongest possible way as it moves into the next chapter, while ensuring that our new footwear line is launched with confidence and purpose true to our original mission,” said Carlson.
Arbor Apparel and Footwear will be produced and distributed globally by Northstar Sourcing. Its owner, Bob Perkins will be guiding the development of Arbor’s footwear.
As with all Arbor products, a portion of the sale of Arbor apparel and footwear will be donated to their Returning Roots initiative – A program that is focussed on not just planting trees, but rebuilding the indigenous forests of Hawaii.
All photos by Arbor Collective.
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