Brands moving to four-season approach; Weatherproofing the bag category, and highlighting the strength of the chino pant
Photos: Mark Wiitanen, Zoo Studios
Agenda New York is a wrap. The show’s streetwear focus with New York City as the backdrop is always a solid place to spot cross-over trends in the men’s market. The show focused on a pure streetwear presence amongst brands in and out of our immediate space. We saw product and brands unique to Agenda New York, showcasing a fashion-forward menswear aesthetic.
Luggage and bag brands have always made their mark at Agenda Show, but we're seeing more attention to quality and weatherproof technology than in previous years. Spring on the East Coast is anything but forgiving, so buyers were looking for product that will withstand the weather. Raines and Herschel stood out, with a line of completely waterproof zippers and tough, but high-end fabric that appeals to luxury retailers but also attracts more lifestyle-focused customers. Hershel’s bag collection also features seal-tech technology, which essentially makes the fabric resistant to tearing. Burton showcased their line of functional luggage and backpacks—a growing category for the snowboarding brand.
As we noted yesterday, windbreakers and rain jackets were a common item trending throughout the show. The category crosses over well from lifestyle to street-wear brands. Burton is releasing an oversized women's rain poncho with rose-gold accented buttons, while Raines focused on a lighter polyurethane fabric, and The Hundreds offered a 90s, throwback-style windbreaker.
Although the category took a noticeable dip over the past few years, denim seems to be a growing trend again. "I don't think it [denim] will replace the chino category," says Zanerobe's Caleb King, "but it has its place in the market."
Men's pants is a global focus for many brands, including Brixton, going into Spring 2016. Brixton’s chino program has four different fits as well as a stretch and no-stretch twill. Mike Lawson, director of U.S. sales, says their reserved fit chino attracts a variety of buyers, from specialty accounts to big box retailers.
Some brands are using chambray, a linen that gives the appearance of denim, in their pant programs for both shorts and chino fits. Barney Cools says its chino line is a best-selling category for the brand. The Australian brand, also referred to as B. Cools, arrived in the States November 2014 and is already in more than 100 specialty shops and all doors at Nordstrom's.
Several seasons ago we saw the men's board short category take a more casual, street-wear approach, and this show revealed the strength of that trend. Everyone from Gnarly, to Brixton, Rhythm, Burton, and Barney Cools is making a men's board short that has a shorter inseam and can be worn from the sea to the street. Many brands are also taking a four-seasons approach to their menswear.
A common comment from skate brands at the show was a desire to see more hard goods companies in attendance. Bones, DGK, 5Boro, and Dwindle Distribution rounded out the hard good brands. However, many skate footwear and apparel brands were represented at Agenda NY. Artist collaborations seemed to be a popular approach for many of the skate deck brands present.