Trends Seen At Agenda Miami – Summer Edition
Words: Kelsey Smith / Kailee Bradstreet
We followed up coverage from Agenda Long Beach with brands at Agenda Miami that looked to the show as a solid environment to not only expand on their Southeast market but build relationships with an emerging group of retailers from Puerto Rico, Latin America and the surrounding regions. The Miami show also served as an opportune setting for many of the Southern California-based brands to understand first-hand the market in Miami and the surrounding area.
“I think as a Southern California brand, you often underestimate the power of just experiencing the culture, the fashion, and what’s working in the shops,” says Ian Perez of Brothers Marshall. “It’s really cool to come out here and check out the market we’re serving.”
Many skate retailers, e-commerce sites, and surf/waterman/marine shops in the Florida, Puerto Rico, and Louisiana regions mentioned using the show to identify new crossover brands like OurCaste and Salty Crew. Stand out brands we took notice of at the show included Starfysh Wetsuits, the winner of Agenda’s Scholarship for best new brand, Slowtide towels, and Speaqua speakers.
Some of the big trends emerging at Agenda Miami this season were large, exploded floral, for both men’s and women’s apparel. The 90s have returned with a vengeance.
Black and white patterns were cropping up on everything from swimwear (Volcom, Odina, and many suits spotted at Miami Swim Week, like Amuse Society’s) to beach towels by Slowtide, in both classic, minimalist styles and new spins on old mainstays. Stay tuned for our Summer Trend Series, highlighting more of the key trends spotted at Miami Swim and Cabana.
The guys behind SPEAQUA speakers, 100% waterproof with bluetooth…These things are cool. Seen here: the Barnacle. The brand partnered up with Quincy Davis and a couple other team riders on some custom colorways for next season, stay tuned.
RVCA VP of Sales Eric Thomas and Agenda’s VP of Sales and Marketing Mike Carter
The women’s chino, reminiscent of a 90s, grunge look, has emerged back into Volcom’s collection, says VP of Sales for Women’s and Swim Erin Hawley. She believes the category has a lot of opportunity moving into the future.
Also reminiscent of the 80s and 90s—the onesie l/s wetsuits are being offered up in an array of colorways. Black and white was an emerging trend we saw across the board with swimwear this week in Miami. Volcom has put its spin on things with playful colorways. New ambassador Georgia May Jagger is loving the neon colorblock suit [far right].
The lovely ladies of Volcom: Katy Correia, VP of Sales for Women’s and Swim Erin Hawley, and Florida Rep Patty Causey.
Amuse Society’s VP of Sales Richard Sanders with Ian Soto, Hurley’s FL rep, and Dimitri Kjos, Amuse Society and Vissla rep for FL.
Nixon’s booth at Agenda Miami was focused on their accessories and bags, as well as the new Mission smart watch, coming out in October.
Nixon’s Mission Android smartwatch
G-Shock was showing off their latest collection at Agenda Miami
Slate Swim, a brand founded 6 months ago by LA native Jessica Liao, is utilizing ribbed material reminiscent of the 90s for its Spring 17 collection.
The SUPERbrand guys, all smiles and shakas: National Sales Manager Scott Huffman, new mid-Atlantic Sales Rep Buck Rowlee, and VP of Sales and Marketing Rudy Vasquez.
One of the more popular items OurCaste showed at the Miami show was their technical boardshort.
Agenda Director of Retail Relations Christine Warren with Ronnie Saurage, co-owner of Louisiana’s Rukus Skate Shop.
The NTWRK Agency President Kellen Roland with Brothers Marshall Brand Manager Ian Perez–coffee please?
Started a little more than a year ago, Starfysh Wetsuits is one of the newest brands we saw at Agenda Miami. Out of Southern California, Starfysh’s small line received a great reaction from show goers and retailers.
Starfysh Wetsuits co-founders Alyx Tortorice and Madeline Javier.
Congrats ladies on the Summer Scholarship to Agenda Miami.
Hurley celebrates 10 years of the Phantom boardshort.
Hurley’s women’s line was inspired by pro rider Carissa Moore.
Hurley VP of Sales Core/Specialty Mark Simpson, and Global Merchandising Director Jon Crawford.
Volcom’s dresses are always a strong category. They’re revamped their dress program, so get ready to see some quality stuff coming from the brand for Spring 2017.
Odina’s sustainable story runs strong. Their latest accessory edition is hand-woven totes and bags made from recycled plastic.
Odina’s black and white reversible one-piece and best seller onesie suit.
F1RST SURF SHOP in Miami brought these …Lost long boards to The Point at Agenda Miami.
OurCaste’s dry bags received some solid attention at the Miami show.
Starfysh Wetsuits reversible one-piece long suits that grabbed some great attention from show goers.
This suit from Starfysh is seeing popularity in some of the warmer regions, like Hawaii. All the suits are 2 mm, reversible, and produced in Costa Mesa, California. The brand is currently in six retailers, but is hoping to grow organically over the next year.
Always with a on spin on staple items, Insight is rolling out its silky Stadium jacket (bottom) and fun take on slinky cropped tops and graphic tees, all inspired with a throwback to the 90s in mind.
Insight has some bright floral men’s wovens and boardshorts with patterns that throwback to the days of Leonardo DiCaprio in Romeo + Juliet.
Atem Leke and Giuseppe Vilson holding it down for Insight.
adidas Senior Communications Manager Cullen Poythress with Mighty Healthy Founder Ray Maté.
OurCaste co-founders Mike Quinones and Matt Davis, with Sales Manager Sean Ciminesi.
Salty Crew founding partner CJ Hobgood with partner and Sales Director Tom Ruiz.
Slowtide Co-Founder and Director of Operations Kyle Spencer, Co-Founder and Creative Director Wylie Von Tempsky, and Co-Founder and Director of Marketing Dario Phillips. One of the more popular suits for Slate Swim.
We also see no reason why this shouldn’t be trending this summer. The Girdwood Cooler by Brixton fits a twelve (not six) pack. Need we say more?
Brixton Retail Marketing Manager Don Le and Mid-Atlantic Rep Trey Womble.