adidas has confirmed that it has implemented a global policy banning dealers from listing the brand’s products on both eBay and Amazon.com as a part of its global customer and range segmentation strategy.
“As part of the implementation of this strategy we are regularly analyzing and differentiating our distribution channels across Europe,” Ehrlich said. “Our new e-Commerce guidelines will ensure that adidas and Reebok will be presented in the right environment at all times.”
Read on for details, courtesy of eCommereBytes.com:
Last week, European publication Markt Intern broke the news that Adidas would prohibit its dealers from selling Adidas and Reebok products on the Amazon.com and eBay marketplaces effective January 2013.
Ehrlich said the company has been following for several seasons a customer and range segmentation strategy to develop and position the collections and brands of the Adidas Group in a way to best address its target audience’s needs.