Miami Swim Week is a busy whirlwind in 90 degree temps, and TRANSWORLD BUSINESS hit the shows and streets to track down the most inspiring swimwear and styles. From the Acacia runway show at a roof top garage, to Sports Illustrated’s polished looks released on a pool top runway at the W Hotel, we were there to see everything.
We walked Cabana, Hammock and Miami SwimShow show in the convention center. Some of the biggest trends spotted were textured fabrics, muted color ways and palettes, and clean minimal lines across many silhouettes, with the majority of suits we saw void of hardware or any other accessories.
Stay tuned for a more detailed trend report on the category to come soon, but for now, take a spin through the photos below for a more curated take on what’s happening in swim for Holiday/Resort and Spring 2018.
Stone Fox Swim
Inside Cabana Show, the aisles were jam packed all day Saturday and Sunday. We took a spin through both tents and identified some of the more eye-catching looks, starting off with Stone Fox Swim.
Chromat was a brand that caught our eye walking Cabana, and after talking with them, we realized not only is the brand making big moves (they designed a piece for Beyonce recently) but the designer behind Chromat, Becka McCharen-Tran is a strong, influential force in her field. She recently did a collaboration with MAC, and with a background in architecture and home base in NYC, her suits are a unique spin on a sea of sameness.
RAEN was showing at Miami Swim for the first time. The brand is really looking at ways to ramp up the awareness around its quickly expanding women’s collection. Cabana gave them a platform to get in front of resort and women’s boutique buyers they wouldn’t see at other shows.
Jade Swim was another brand that caught our eye due to its minimal, clean lines. Based in New York, designer Brittany Kozerski has an eye for up and coming trends. Along with being ahead of the curve trend-wise, were impressed with the brand’s sustainability story. They use recycled fabric from Italy from factories that are solar powered. The suits are made exclusively in Los Angeles.
The big story at Beach Riot is the brand’s big push into apparel and activewear. While they have created pieces for the categories in the past, the brand has expanded their lines dramatically to include even more SKUs and diverse pieces.
Sports Illustrated Swim & Active
For the first time in its 50+ year history, Sports Illustrated is bringing a swimwear collection to life with help from RAJ Swim. The designers hosted a polished runway show at the W Hotel Saturday evening, showing off some of its collection, which is mainly a retro spin on iconic suits worn by iconic cover models (think Elle Macpherson and Christie Brinkley) over the years.
Body Glove and sister company Eidon were showing in the Miami SwimShow at the convention center. The show was successful for both brands, with stacked appointments and plenty of walk-up traffic, according to Mike Vavak, national sales manager men’s, SGS Sports.
It was Slowtide’s first time showing at Miami Swim Week, and they were located at Cabana inside the new tent that the show added this time around to accommodate an influx of new brands. Co-founder Kyle Spencer said having a presence at the show is a natural evolution for Slowtide, which recently signed some big hotel and resort names on as official partners, most notably The Ace Hotel.
Agua de Coco
Brazilian swimwear had a fairly big presence in Miami this time around. Agua de Coco was showing in the new tent at Cabana and its beautiful, flowy silhouettes caught our eye.
Tavik, which hosted a packed runway show Sunday evening, was showing at Hammock, and their suite was a high traffic zone for buyers throughout the entire show. VP of Sales and Marketing Jillian Leeman said the show was a great way for the brand to continue its expansion into the women’s market — a category that has been steadily growing and evolving for Tavik.
Five-year-old Australian brand Mayde was showing at Hammock, a much more curated, higher-end show. The biggest trend moving into next season for the brand is stone-washed everything, and they are also making a big push into French terry towels. The company was picked up by Gwenyth Paltrow’s Goop.com during Holiday last year and has continued with pop-up shops with them through 2017. Mayde is also carried at retailers like Urban Outfitters and Poler.
Acacia’s booth in the main tent at Cabana was slammed all three days of the show. We finally got a chance to check in with them on Sunday, and were impressed with some of the new key pieces in swim, not to mention a great ready-to-wear collection, which featured a well-received maxi dress, the NuNu, and additional coverups that were gaining traction, according to Band of Martians’ Ally Lopez, who reps the brand through her SoCal showroom.
Issa De Mar
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