Located in Innsbruck, Austria—nestled in a valley surrounded by The Alps’ Brenner Pass as well as Nordkette, Patscherkofel, and Serles Mountains — Die Boerse snow and BMX shop has been part of the community for 32 years. After opening its doors in 1980, the shop turned its key focus on free-skiing, snowboarding, and, in the summer months, biking and BMX.
Die Boerse has a 3,300 square foot retail space in the center of Innsbruck, and provides an equipment rental service for everything from longboards up to a BMX, freeride bikes, skis, and snowboards. Those looking for the ultimate mountain experience or trying a sport out for the first time can completely equip themselves with rental material from head to toe.
Before opening Die Boerse, Owner Volker Gesselbauer worked with professional athletes in the World Cup and has always been involved in the snowboarding industry, he says, explaining that the premise for opening the shop was to provide a place for the exchange of equipment and services within the sports categories he loves.
We caught up with Gesselbauer to learn more about Die Boerse, and gain some insight on what the shop has planned in the near future.
Do you have an online store?
Yes, we just started an online store on www.dieboerse.at. At the moment the online business is under 10 %, but it is growing and definitely something we are working on. We created our online shop not only for selling reasons, we also see our online site as an virtual shopping window. You can get all news about the store online, find out about events and features and also look at out teams.
So who is in your team?
It mainly consists of local drivers. We have a Snowboard, Free-ski and Bike Team. Check out who’s in it: www.dieboerse.at/team/
- Hardgoods? 65%
- Men’s and women’s Apparel? 20%
- Junior’s Apparel? 5%
- Accessories? 5%
- Footwear? 5%
What are your top three most profitable product categories?
In the summer, longboards, BMX, and freeride/downhill bikes and accessories.
What has been the single best-selling brand over the past six months?
Last winter it was K2 and Ride and this summer Loaded longboards.
Who are the top-three reps that service your store and what makes them special?
I wouldn’t want to prefer any rep here because other wise others might be offended. However, I do think that a personal relationship to sales reps is enormously important for both sides. Sometimes people do underestimate it.
What is your overall impression of the local market over the past six months?
My impression has been that the customers are buying higher-level products and are very service orientated.
What stores are your closest competition?
Our biggest competition is the web because [those retailers] are not supporting the sport itself or the scene, but rather just selling on a low price level.
What are your overall expectations for your business over the next 6-12 months?
We had the best year and hope it will continue—we are planing a second store.
Is your shop working more closely with any particular brands these days?
Yes, we work really close with local brands like Sub Industries and smaller brands like Phil Park and Femi Pleasure, and of course the big brands like Oakley, Armada, Atomic, POC, Sweet, and some bike and longboard brands.
Is there anything you wish you knew when you opened your store that you know now?
In business you always have to be careful with who you trust. but I think it’s part of the progress—finding out more and more and working on one’s strengths and also trying to reduce ones weaknesses. I think if you believe in what you are doing and backing it up 100%, then you will always be successful at what you’re doing.