UPDATED: Wednesday, November 16, TRANSWORLD BUSINESS and GroupY are hosting a special evening to further educate and promote discussion around the state of the surf community.

The STATE OF SURF 2016, an insight-driven 70-page research report, will come to life at TEN’s Carlsbad, Calif., headquarters. The event features seasoned industry panelists and a keynote interview with iconic surfer Rob Machado. We invite you to register NOW to be a part of this big night. Everything kicks off at 6:30 p.m. with drinks from Duck Foot Brewing Company.

Find more details and register at GroupYNetwork.com

Get to know the evening’s panelist below.

Mark Price, Firewire CEO

state of surf 2016 event meet the panelists


Mark Price is a 35-year veteran of the action sports industry.

After competing on the ASP World Tour in 1980-81, Price joined Gotcha Sportswear in 1982, a start-up surf wear company. Holding various positions within the company, Price ultimately became vice president of marketing and International. He contributed to revenue growth of USD 1.5M to more than USD 100M over the course of eight years.

After leaving Gotcha, Price started and ran a small surf apparel business for eight years. He later joined Rip Curl as USA marketing director.Shortly thereafter, he made the transition to VP of global marketing for Reef footwear, contributing to high double-digit growth and the eventual sale to VF Corp in April 2005.

It was then he joined start-up surfboard brand Firewire as CEO. Price has led a talented global team and established the company as one of the most innovative and technically proficient surfboard manufacturers in the world. The company prides itself on a strong commitment to producing the greenest, commercially viable product possible, without sacrificing performance and durability.

Pat O’Connell, Hurley VP Sports Marketing

state of surf 2016 event meet the panelists


Pat O'Connell is one of the biggest and brightest personalities in surfing. Originally from Chicago, O'Connell moved to Dana Point at age 12, where surfing quickly became his passion. He graduated from amateur sensation to international superstar in no time, when he starred in the iconic Endless Summer 2 in 1994. Pat transitioned to full-time competitive surfer after the film, where he enjoyed a successful decade-long career on the then ASP World Tour. In 2004, O'Connell decided to focus his passion for making surfing better into the Hurley brand, and he's been a key stakeholder in guiding the brand's success ever since. He currently resides in Dana Point with his wife, Janet, and son, Nathan.

Damien “Dooma” Fahrenfort, General Admission Marketing Director

state of surf 2016 event meet the panelists


Damien Fahrenfort moved to the U.S. at the age of 21 as a pro surfer with Billabong. From there, Fahrenfort  was then picked up by Rusty U.S., and rode for them for a few years before being offered a job at Quiksilver. At the time, he ran a blog, Doomasrumors, that consisted of industry gossip, and Quik recruited him to create content for the brand.

Fahrenfort spent the next two years honing his skills with Quik, before jumping on the opportunity to run Stab mag in the U.S.  Two years into that venture, Dooma teamed up with a local friend with the goal of filling a void for a better menswear store in Venice, California. In 2015, General Admission sprung to life, creating a retail space that was true to the community, and providing a fresh spin on traditional models. Recently, the store opened a coffee shop within its quarters. Building this type of business model in the current retail climate has forced Fahrenfort and his team to be smart and move quickly.


Meet the STATE OF SURF event keynote Rob Machado

Where do surfers shop?

Register Now: STATE OF SURF 2016 Event November 9