While looking back at the 2011/12 season is still painful for many in the snowboarding industry (and for most snowboarders in general), we tend to learn the most from trying experiences, including how to adapt to issues that are out of our control—an apt description of the winter that was.

The data wizards at SIA recently wrapped up their 2012 Intelligence Report, providing an in-depth look at the highs and lows of last season with a wealth of insights on where the market is headed, how to learn from the cards we were dealt, and more importantly, prepare for the looming winter and those to follow.

Here’s a look at the report’s top level findings for snow sports as a whole and snowboarding specifically:

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This is just the tip of the proverbial iceberg in SIA’s pantheon of research. For more information about the Intelligence Report or any of SIA's research products, contact:

Kelly Davis, Director of Research

SnowSports Industries America

8377-B Greensboro Drive, McLean, VA 22102-3529

703.506.4224 | [email protected]

http://www.snowsports.org/