Why Birkenstock is Back on the Radar: CEO David Kahan Says ‘Never Compromise Brand Equity’
The centuries-old brand is making a come back by holding true to its self-proclaimed 'geeky' roots and creating market scarcity.
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Transworld Business
Featured Transworld Business Articles
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How Seea Evolved its Sourcing, Manufacturing and Packaging Process to Become More Sustainable
Founder and Designer Amanda Chinchelli makes the case for updating business practices to benefit the environment, above all else.
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A Look at RVCA’s New Mission Viejo Concept Store and the Brand’s Global Expansion
Marking the brand’s first mall-based location, Mission Viejo is the sixth retail concept store the brand has opened.
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CSEF Founders on Why Sending Skateboarders to College is the Future
The foundation held its first fundraiser, gathering more then $5k towards supplementing youth education.
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The Ecology Center Teams Up With Encinitas Community; Looks to Scale ‘Farm to Table’ Message
Executive Director Evan Marks downloads on how this youth program could be the model for future global initiatives.
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Slowtide and Laserwolf Talk About Their New Collaboration Towel
The artist and towel brand talk photography, process and nicknames.
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Body Glove Expands Distribution Into Europe
The deal will extend the Southern California brand's reach to more than 1,000 new retailers in the region.
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DC Shoes Names New Vice President of Footwear
After 15 years of industry experience, Cory Long will return to DC Shoes in a new role.
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How Sanuk is Expanding its Gender-Neutral Footwear Strategy
"We don’t want to tout a different message based on gender. Inclusivity is paramount."
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Former Spy CEO Seth Hamot Passes Away
After stepping down from his role in late 2017, Hamot passed away last week close to his home in Boston.
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Outerknown Stands in Solidarity With #NotOneMore Campaign
Outerknown will donate 100 percent of proceeds from "The Only Gun You Need" capsule to Everytown's efforts.
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Vans is Ramping Up its Global Support for Women Skateboarders in 2018
Through a new campaign, clinics and contests, Vans wants women to understand they belong in skateparks, no matter where they live.
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Spy Names New Canadian Sales and Marketing Manager
Driving success for the eyewear brand across the Great White North, Myro Daley moves into leadership role.
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The Supergirl Pro: Empowering Women Athletes for 12 Years
CEO Rick Bratman on event growth and why it's message to young women is more important now than ever.
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Vans and The North Face Parent Company VF Corp Moves Into Trail Running Market
Generating $50 million in sales over the past year, Altra becomes a part of VF's growing active outdoor group.
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Conner Coffin and Changing Tides Foundation Help Dig Out Montecito Community Homes
As Help California's efforts continue, surf communities unite to re-establish normalcy in impacted areas.
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The Founders of Awayco Have Created the Perfect Solution to Traveling Sans Board Bags
New platform caters to surf travelers, or those itching to try new surfboards on a budget.
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Boardriders Inc. Announces Memorial Dates for CEO Pierre Agnes
U.S. paddle out will be held in March in Huntington Beach, California.
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DC Shoes Appoints Global Head Of Marketing
Michael Minter joins the DC team with 15 years of experience at Billabong, Sanuk and KEEN.
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Global Wave Conference Merges Surf, Conservation and Tech Industries
For event organizers, the question isn't why should the industry attend, it's how can the industry not be there?
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New Group Vice President Named to Lead Agenda Show, ComplexCon
Nike and Magic Show vet takes the reins of Reed Exhibitions fashion and festival portfolio.
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CMO Erik Forsell on How Alterra Mountain Company Came to Be and What’s Next
Leveraging the scale of 12 resorts, Alterra looks to improve the mountain experience.
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Raen Appoints New VP of Digital
Executive hailing from positions at Target, Smashbox joins core sunglass team.