The Newly Revamped Strategy Behind Electric Women’s 2019 Collection
A talk with Electric VP of Marketing Meg Brunner and Co-Owner and Women's Brand Manager Abbie Crane.
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Burton Names New Chief Marketing Officer
Sarah Crockett joins the team in Vermont, after serving with industry heavy weights REI and Vans.
Why Hemp Is At the Heart of prAna’s Future Collections
The brand explains why they've placed this fast-growing plant at the forefront of their #SustainableClothingMovement.
Low Pressure Studio and Rome SDS Acquired by Nidecker Brothers
The partnership unites LPS brands Bataleon, Lobster and Switchback, with Rome as well as Nidecker brands Jones, YES and Flow.
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Dark Seas and Loser Machine Bring On Veteran As Business Development Director
Hailing from previous roles at Stance Socks, TransWorld and Electric, Garrett Turk joins the Irvine, California-based company.
Alterra Mountain Company to Acquire Crystal Mountain Resort
Alterra Mountain Company has plans to purchase yet another resort, adding to the Ikon Pass' expansive resort list.
California Creates Legislation Office for the Outdoor Recreation Industry
California is recognizing its $92 billion recreation market with a bill that supports the outdoor industry.
WSL Medical Director Dr. Chris Prosser Joins BLDG Active
Medical director for the WSL, Nitro Circus, PGA Tour, X-Games and Winter Olympics is now on board with BLDG Active.
VonZipper Names New Global Design Director and Chief Officer Of Product
Josh Hartley joins the Irvine, California-based team.
SIMA Names New Board President and Vice President
Billabong's Shannan North and Stokehouse Unlimited's Paul Naude will be stepping in to fill these SIMA board roles.
The Inertia’s Evolve Summit Brings Together Alternative Thought-Leaders in Outdoor and Surfing Communities
A range of topics were discussed, with contributions from Jeremy Jones, Gabrielle Reece, Greg Long and Tom Carroll, to name a few.
The Snowboard Community Remembers Gerhard Gross
Gerhard was a talented, positive light in our industry, whose presence will live on through all who knew and loved him.
San Diego Sport Innovators Expand Their Business Mentor Programs
The non-profit's "Springboard" program has been rebranded, catering to a growing number of young companies.
Airblaster Hires Kyle Phillips as Director of Sales
With two decades of experience in the snow industry, Phillips will oversee sales for the Portland, Oregon-based brand.
Snowboard Industry Icons Adam and Kevin Pearce Fill Us In on LoveYourBrain
After Olympic hopeful Kevin Pearce sustained a traumatic brain injury, his family's non-profit continues to transform lives.
VF Corp Is Splitting Into Two Publicly Traded Companies
The brand powerhouse is dividing up its business and moving its apparel and footwear division.
How Volcom’s “New Future Alliance” Is Making an Impact With Environmental and Social Responsibility
Twelve years in the making, Volcom's "new future" vision focuses on our oceans, climate and catalyzing a mindful society.
Zeal Optics Grows its Sales and Marketing Team
New hires hail from previous outdoor industry roles.
World Surf League’s Dirk and Natasha Ziff Honored at 2018 Waterman’s Ball
The evening looked to the future of pro surfing, and also honored some of its founding icons, including Wayne 'Rabbit' Bartholomew
Quiksilver Has Listed its Massive Torquay, Australia Headquarters For Sale
While a listing price is yet to be disclosed, some speculate the move signals further consolidation.
Boa Opens New Sustainably-Built Headquarters in Denver, Colorado
The new facility triples Boa's work space and boasts a design that caters to the brand's active lifestyle ethos.
Dickies’ Heritage Carries Over to New Consumer Who’s Adopted Workwear’s Crossover Appeal
As workwear emerges as a strong mainstream market, Dickies Senior VP discusses leveraging its history and looking to the future.
Meet the Brand Bringing Recycled Apparel to Action Sports
France-based Picture Organic Clothing dedicates its work to reducing our footprint in the outdoor spaces we call home.