Third Annual Roxy Jam Cardiff Featuring The Linda Benson Women’s Longboard Pro And All Day Beach Festival

WHAT:    The Roxy Jam Cardiff, featuring the Linda Benson Women's World Longboard Pro, is returning to North County San Diego for the third year in a row September 19th - 21st.  In addition to the professional surf contest, the weekend long event includes, an amateur longboard competition, Surftech's Women's SUP Challenge and a beach festival with art, food and activities for the whole family.

The Roxy Jam Cardiff includes the six-star ASP sanctioned longboard pro with a $15,000 purse prize, an amateur longboarding competition open to all ages, a beach festival with a board shapers raffle featuring a chance to win a personal board of choice from a legendary surfboard shaper benefiting the San Elijo Lagoon Conservancy.  Surfer or not, everyone in attendance is sure to have a good time.

VISUALS:        Local San Diego residents and international pro surfers:
Making their own custom Roxy flip flops
Getting their hair styled by Paul Mitchell
Eating a pancake breakfast with the Encinitas Fire Dept
Enjoying free yoga classes on the beach
Interviews with local San Diego Roxy girls Kassia Meador and Jen Smith

WHEN:        Saturday, September 19th  - Sunday, September 21st
9:00 AM - 5:00 PM

WHERE:        Cardiff Reef