Sun Bum Sunscreen "Protect Your Lazy Ass"

So reads a sticker on the back of a salt encrusted, sun faded, grungy car cruising down A1A. With a few boards poking out the sun-bumright side window and hair flying out of the left, you might hear the Rolling Stones or see sand coming from the tires. The borderline offensive phrase is an edgy wake up call from the sweetest new sunscreen brand, that has the entire east coast stoked to “live and love in the sun.”

Sun Bum sun care products, who launched quietly last summer at the Surf Expo tradeshow in Orlando, has now exploded into a major threat in the highly contested sunscreen market. With its unique packaging, catchy sayings, and high quality ingredients Sun Bum, out of Cocoa Beach, Florida, has caught the attention of many boutique retailers who had recently pulled out of the sunscreen category due to price wars, over saturation, and competition with lower-end tourist traps, pharmacies, and big box retailers.

"We wanted to offer something unique to the specialty shops, something that made them special again", explained Haley McBride, the company's Public Relations Director, "but the main drive behind our company is to protect our friends and families that are growing up in the sun. The sobering truth that 1 in 5 Americans will get Skin Cancer in their lifetime, which is more than all other cancers combined, is at the cornerstone of our mission, Haley continued, "we know our friends aren't going to stay out of the sun so we wanted to develop a product and a brand that would remind them to protect their lazy asses and grow old with us."

Sun Bum sunscreens are tested, approved, and recommended by The Skin Cancer Foundation (SCF). The SCF is internationally recognized as the educational leader to the public and medical communities related to skin cancer prevention. The SCF does not approve or lend its seal of approval to higher risk products that do not meet their stringent standards.

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